The Georgia Straight
Business Profile
Core Value Proposition
The Georgia Straight provides Vancouver's arts & events coverage, including an events calendar, news, reviews, and feature stories across arts, culture, food & drink, music, film & TV, and living.
Target Customer
Local Vancouver residents and visitors seeking information on arts, entertainment, dining, nightlife, and events.
Key Differentiator
Hyper-local Vancouver focus with integrated sections (City & Culture, Arts, Food & Drink, Music, Film & TV, Living) and dedicated guides (Best of Vancouver, Golden Plates) plus event listings and sponsor content.
Implementation Timeline
Not specified
Pain Points
- 1Finding comprehensive, up-to-date information about Vancouver events and culture in one place.
- 2Discovering reviews, features, and Q&As about local venues and artists.
- 3Accessing curated guides and awards related to Vancouver dining and culture (Best of Vancouver, Golden Plates).
Key Features
- 1Event calendar and 'POST YOUR EVENT' capability.
- 2Multiple site sections: City & Culture, Arts, Food & Drink, Music, Film & TV, Living.
- 3News, features, reviews, Q&As, and photo coverage.
- 4Special guides and spotlights (Best of Vancouver, Golden Plates, VIFF coverage).
- 5Sponsored content and travel/hospitality promotions.
Target Customer Industries
Decision Makers
- 1Director
- 2Author
Client Results
- 1Not specified
Competitive Advantages
- 1Local Vancouver focus with broad coverage across arts, culture, and dining.
- 2Integrated event calendar and awards guides (Best of Vancouver, Golden Plates).
- 3Diverse content including news, reviews, features, and Q&As across multiple categories.
Key Benefits
Additional Product Information
Product Description
Online publication covering Vancouver's arts, entertainment, dining, and culture with news, reviews, features, and event listings.
Target Market
Vancouver residents and visitors seeking arts, entertainment, dining, and events.
Unique Value Proposition
Hyper-local Vancouver arts and events publication with comprehensive coverage, event listings, and trusted guides (Best of Vancouver, Golden Plates).
Technical Requirements
Not specified; site indicates 'Search is currently unavailable.'
Pricing Model
Not specified in content; presence of sponsored content implies advertising-based monetization
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