The Henry Ford Museum, Greenfield Village & Ford Rouge Factory Tour
Business Profile
Core Value Proposition
The Henry Ford Museum, Greenfield Village & Ford Rouge Factory Tour provides a comprehensive cultural and educational experience featuring museum exhibits, a living history village, a factory tour, and a Giant Screen Experience, with ongoing programming and member benefits.
Target Customer
Families, educators and students, school groups, museum-goers, and individuals seeking historical and innovation-focused experiences; members and donors seeking ongoing access and perks.
Key Differentiator
Integrated, multi-venue destination under one organization offering complementary experiences (museum exhibits, living village, factory tour, and film/theater experiences) with a formal membership program and educator-focused offerings.
Implementation Timeline
Immediate value upon membership purchase (full year of free admission and perks). Showtimes, tours, and exhibits operate on published schedules once access is purchased.
Pain Points
- 1Need for engaging, authentic learning experiences about American innovation and history.
- 2Need for affordable, accessible access to multiple high-quality cultural experiences in one trip.
- 3Requirements for structured educational programming and field trip opportunities for schools.
Key Features
- 1Henry Ford Museum of American Innovation exhibits
- 2Greenfield Village historic districts and experiences
- 3Ford Rouge Factory Tour
- 4Giant Screen Experience cinema
- 5Membership program with annual benefits and exclusive access
- 6Education-focused programs (Education - inHub, teacher/educator development, field trips)
Target Customer Industries
Client Results
- 1Immediate access and ongoing value for members (annual free admission and exclusive perks).
- 2Educational programming and field-trip opportunities for schools and educators.
- 3Access to a diverse set of experiences (museum, village, factory tour, cinema) in one destination.
Competitive Advantages
- 1One-stop access to multiple interrelated historical and educational experiences.
- 2Combination of indoor exhibits, outdoor historic village, and live factory tour.
- 3Structured membership benefits and educator-focused programs (educator development, school field trips).
Key Benefits
Additional Product Information
Product Description
A multi-venue cultural destination featuring the Henry Ford Museum of American Innovation, Greenfield Village, Ford Rouge Factory Tour, and Giant Screen Experience, with education programs, memberships, and special events.
Target Market
Families, educators and students, school groups, museum enthusiasts, and prospective members/donors.
Unique Value Proposition
A single organization delivering a cohesive ecosystem of museum exhibits, living history, industrial tours, and cinema experiences with a strong education and membership program.
Technical Requirements
Not explicitly specified in the provided content; implies availability of online tickets and memberships and accessibility options.
Pricing Model
Memberships start at $75 per year; tickets for individual experiences are available (pricing not detailed in the content).
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