The Korea Daily
Business Profile
Core Value Proposition
The Korea Daily provides US-wide local news in Korean, immigration knowledge, and business information for Korean-Americans.
Target Customer
Korean-American readers in the United States; Korean-language news consumers; advertisers targeting the Korean-American community; readers seeking immigration, education, and community information.
Key Differentiator
Largest Korean-language newspaper in the U.S. with JoongAng Ilbo affiliation and regional editions (e.g., LA, New York, Atlanta, Chicago, Washington, Dallas, Denver, San Diego, Vancouver, Toronto) offering broad national coverage and localized community content.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Limited access to reliable local Korean-language news across the United States.
- 2Need for immigration, visa, education, and practical living information in one source.
- 3Desire to connect with and reach the Korean-American community through classifieds and local deals.
Key Features
- 1Regional editions and a unified brand (The Korea Daily) tied to JoongAng Ilbo network.
- 2Wide range of news categories: society, economy, politics, international, education, culture, health, etc.
- 3Classifieds and community tools: ๊ตฌ์ธ (jobs), ๋ ํธ, ๋ถ๋์ฐ, ์๋์ฐจ, ์ฌ๊ณ ํ๊ธฐ, ๋ง์ผ์ธ์ผ, ๋ง์ง ํซ๋, ๋ธ๋๋๋ชฐ.
- 4Digital presence with KoreaDailyUs, ์๋๋ธ๋ฆฌ์ง, ์ํ์์ด, ์ ์๋ก, ์๋ฃ๊ด๊ด, ํดํผ๋น๋ฆฌ์ง, ์์ /๋ํฅ ์ฝํ ์ธ .
Target Customer Industries
Decision Makers
- 1Journalist
- 2Editor
- 3Lawyer
Competitive Advantages
- 1Affiliation with JoongAng Ilbo and a broad regional network enabling extensive Korean-language coverage across the U.S.
- 2Comprehensive content that includes news, immigration guidance, and community classifieds targeted at Korean-Americans.
- 3Multiple digital and community-focused offerings (KoreaDailyUs, education resources, classifieds, deals) to engage readers and advertisers.
Key Benefits
Additional Product Information
Product Description
Korean-language news media serving the Korean-American community with local U.S.-wide news, immigration guidance, and business information; affiliated with JoongAng Ilbo.
Target Market
Korean-American communities in the United States and advertisers seeking to reach them.
Unique Value Proposition
A large-scale Korean-language news platform with JoongAng Ilbo affiliation and regional editions, providing localized coverage and community resources across the U.S.
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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