The Obama Foundation
Business Profile
Core Value Proposition
[The Obama Foundation] provides inspiration, empowerment, and connection to change their world.
Target Customer
{"Emerging leaders and changemakers","Students and youth (including high school and undergraduate)","Educators and mentors","Nonprofit organizations and community groups","Public sector and government partners"}
Key Differentiator
Integrated global leadership programs plus a physical center (The Obama Presidential Center) that combines a museum, public library, and community gathering spaces to inspire action and connect people across local and global communities.
Implementation Timeline
Not specified in content; references to ongoing programs and a 2026 Grand Opening for the Center are noted
Pain Points
- 1Limited access to structured leadership development, scholarships, and mentorship for emerging leaders
- 2Need for pathways into public service, civic engagement, and community impact
- 3Fragmented opportunities for education, youth employment, and community organizing that connect people to change
Key Features
- 1Global leadership programs: My Brother's Keeper Alliance, Girls Opportunity Alliance, Leaders Program, Scholars, Voyager Scholarship, Obama Leadership Network
- 2Public-facing initiatives: The Obama Presidential Center campus with a museum, public library, and gathering spaces; community events and tours
- 3Educational and youth pathways: Futures Series, Obama Youth Jobs Corps, scholarships, and mentorship opportunities
- 4Story-driven engagement: Program and community impact stories, building center updates, and democracy-focused content
- 5Environmental sustainability and cultural programming: Green design for the Center and arts installations
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Development of leaders and changemakers through structured programs and cohorts
- 2Increased access to education, mentorship, and public service pathways for youth
- 3Community empowerment and civic engagement through targeted alliances and initiatives
Competitive Advantages
- 1Combination of a global leadership network with a physical, evolving campus (Obama Presidential Center)
- 2Diverse program portfolio addressing education, youth, leadership, and civic engagement
- 3Public-facing storytelling and continuous construction/updates to maintain engagement
- 4Commitment to sustainability and cultural programming within a major urban campus
Key Benefits
Case Studies & Success Stories
Obama-Chesky Voyager helps preserve Indigenous culture
Nick Kennedy, an Obama-Chesky Voyager, is advocating for the preservation of Indigenous culture.
Sustainability Leaders transforming invasive plants into biodegradable plastic
An Obama Foundation Leader in Africa turns invasive aquatic weeds into a plastic alternative.
Girls Opportunity Alliance expands Chicago programs
Girls Opportunity Alliance helps expand girls' sports and leadership programming to Chicago’s South Side (exemplified by Girls in the Game).
Kiran’s story
Kiran’s story from India highlights education and equality within the Girls Opportunity Alliance framework.
Michelle Obama Leaders in Africa reconnect
Obama Leaders alumni and Mrs. Obama reconnect during a five-year anniversary of the Leaders program in Africa.
Additional Product Information
Product Description
A nonprofit organization delivering leadership development programs (My Brother’s Keeper Alliance; Girls Opportunity Alliance; Leaders; Scholars; Voyagers) and developing the Obama Presidential Center (museum, public library, campus) to inspire, empower, and connect people to change their world.
Target Market
Emerging leaders, youth, educators, nonprofits, community organizations, and government partners seeking leadership development, education opportunities, and civic engagement.
Unique Value Proposition
A global network of leadership programs coupled with a new, multi-faceted center (museum, library, gathering spaces) designed to inspire action, educate communities, and facilitate public service and democracy.
Technical Requirements
Not specified
Pricing Model
Not specified
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