The Obama Foundation

Business Profile

Core Value Proposition

[The Obama Foundation] provides inspiration, empowerment, and connection to change their world.

Target Customer

{"Emerging leaders and changemakers","Students and youth (including high school and undergraduate)","Educators and mentors","Nonprofit organizations and community groups","Public sector and government partners"}

Key Differentiator

Integrated global leadership programs plus a physical center (The Obama Presidential Center) that combines a museum, public library, and community gathering spaces to inspire action and connect people across local and global communities.

Implementation Timeline

Not specified in content; references to ongoing programs and a 2026 Grand Opening for the Center are noted

Pain Points

1Limited access to structured leadership development, scholarships, and mentorship for emerging leaders
2Need for pathways into public service, civic engagement, and community impact
3Fragmented opportunities for education, youth employment, and community organizing that connect people to change

Key Features

1Global leadership programs: My Brother's Keeper Alliance, Girls Opportunity Alliance, Leaders Program, Scholars, Voyager Scholarship, Obama Leadership Network
2Public-facing initiatives: The Obama Presidential Center campus with a museum, public library, and gathering spaces; community events and tours
3Educational and youth pathways: Futures Series, Obama Youth Jobs Corps, scholarships, and mentorship opportunities
4Story-driven engagement: Program and community impact stories, building center updates, and democracy-focused content
5Environmental sustainability and cultural programming: Green design for the Center and arts installations

Target Customer Industries

Decision Makers

1Not specified in content

Client Results

1Development of leaders and changemakers through structured programs and cohorts
2Increased access to education, mentorship, and public service pathways for youth
3Community empowerment and civic engagement through targeted alliances and initiatives

Competitive Advantages

1Combination of a global leadership network with a physical, evolving campus (Obama Presidential Center)
2Diverse program portfolio addressing education, youth, leadership, and civic engagement
3Public-facing storytelling and continuous construction/updates to maintain engagement
4Commitment to sustainability and cultural programming within a major urban campus

Key Benefits

1Leadership development and mentorship for young people and emerging leaders

2Access to scholarships, internships, and public service career pathways

3Opportunities to engage with a global community and participate in civic initiatives

4Public-facing experiences through the Obama Presidential Center and related programs

Case Studies & Success Stories

Obama-Chesky Voyager helps preserve Indigenous culture

Case #1

Nick Kennedy, an Obama-Chesky Voyager, is advocating for the preservation of Indigenous culture.

Sustainability Leaders transforming invasive plants into biodegradable plastic

Case #2

An Obama Foundation Leader in Africa turns invasive aquatic weeds into a plastic alternative.

Girls Opportunity Alliance expands Chicago programs

Case #3

Girls Opportunity Alliance helps expand girls' sports and leadership programming to Chicago’s South Side (exemplified by Girls in the Game).

Kiran’s story

Case #4

Kiran’s story from India highlights education and equality within the Girls Opportunity Alliance framework.

Michelle Obama Leaders in Africa reconnect

Case #5

Obama Leaders alumni and Mrs. Obama reconnect during a five-year anniversary of the Leaders program in Africa.

Additional Product Information

Product Description

A nonprofit organization delivering leadership development programs (My Brother’s Keeper Alliance; Girls Opportunity Alliance; Leaders; Scholars; Voyagers) and developing the Obama Presidential Center (museum, public library, campus) to inspire, empower, and connect people to change their world.

Target Market

Emerging leaders, youth, educators, nonprofits, community organizations, and government partners seeking leadership development, education opportunities, and civic engagement.

Unique Value Proposition

A global network of leadership programs coupled with a new, multi-faceted center (museum, library, gathering spaces) designed to inspire action, educate communities, and facilitate public service and democracy.

Technical Requirements

Not specified

Pricing Model

Not specified

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