The Press Democrat
Business Profile
Core Value Proposition
The Press Democrat provides local news coverage and community information to residents and businesses in the North Bay through its print newspaper, digital editions, newsletters, and related community resources.
Target Customer
Local residents, subscribers, advertisers, and businesses in Sonoma and Napa counties seeking local news, business coverage, obituaries, lifestyle content, and community events.
Key Differentiator
Integrated local publication ecosystem including The Press Democrat, La Prensa (Spanish), Sonoma County Gazette, and the North Bay Business Journal, plus an eEdition and newsletters for multi-channel, locally focused reach.
Implementation Timeline
Not specified
Pain Points
- 1Need for timely, local news and community updates in the North Bay
- 2Access to local business and industry news relevant to the regional market
- 3 Centrally located information for events, obituaries, and community resources
Key Features
- 1Print newspaper and digital edition (eEdition)
- 2Local, state, national, and world news sections including obituaries
- 3Newsletters and email updates
- 4Galleries and photo/video content
- 5Event calendars and submissions
- 6Archives and site search
- 7Advertising information and contact details for advertisers
Target Customer Industries
Decision Makers
- 1Advertising Senior Sales Executive
- 2Events and Local Partnership Director
- 3Interim Editor / Chief Digital Officer
- 4Senior Editor / Multimedia and Innovation
- 5Editor / North Bay Business Journal and The Press Democrat
Client Results
- 1Not specified in the provided content
Competitive Advantages
- 1Multi-channel local reach (print, digital edition, newsletters)
- 2Broad local coverage across multiple topics (news, business, lifestyle, obituaries)
- 3Access to affinity publications and brands (La Prensa, Sonoma Gazette, North Bay Business Journal) for broader audience
- 4Established local brand with extensive contact information for advertisers
- 5Archives and searchable content for reference
Key Benefits
Additional Product Information
Product Description
Local news organization serving Sonoma and Napa counties in the North Bay, offering print and digital news, obituaries, business coverage, lifestyle content, and community resources; supports eEdition, newsletters, and events calendars.
Target Market
Residents, businesses, advertisers, and organizations in Sonoma and Napa counties seeking local news, business insights, and community information.
Unique Value Proposition
A comprehensive, locally focused news ecosystem with unified access to print and digital editions, plus cross-publication reach through La Prensa, Sonoma Gazette, and the North Bay Business Journal, all supported by newsletters and a robust events calendar.
Technical Requirements
Web access required; some content accessed via account/login or subscription; site notes hosting and platform references (Arbitration powered by WordPress.com VIP)
Pricing Model
Not disclosed in the provided content
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