The Real Yellow Pages
Business Profile
Core Value Proposition
The Real Yellow Pages provides a comprehensive local business directory to find and connect with local service providers.
Target Customer
{"Local consumers seeking local services","Small business owners seeking free listings and advertising opportunities"}
Key Differentiator
Long-standing local business directory branded as the original source for finding local businesses, with free listings and advertising options, plus mobile apps for on-the-go access.
Implementation Timeline
Not specified in content
Pain Points
- 1Difficulty quickly finding trusted local service providers
- 2Limited visibility for local businesses to potential customers
- 3Managing and updating business information and engaging customers (reviews, listings, etc.)
Key Features
- 1Search by city and browse categories to discover local businesses
- 2Manage a free business listing and update information
- 3Advertising options to increase visibility with local customers
- 4Mobile access via the YP mobile app (and Gas Guru app mentioned in content)
- 5Write and read reviews and participate in questions & answers
Target Customer Industries
Competitive Advantages
- 1Brand recognition as The Real Yellow Pages (original local business directory)
- 2Free basic listing with opportunities to advertise
- 3Multi-channel access (web and mobile apps)
- 4Wide coverage of local businesses across multiple categories
Key Benefits
Additional Product Information
Product Description
A local business directory that helps users find and connect with local service providers across categories such as dentists, plumbers, attorneys, and more, with options to advertise, manage listings, and access via mobile apps.
Target Market
{"Local consumers seeking services","Local business owners seeking online presence and advertising"}
Unique Value Proposition
The Real Yellow Pages is presented as the original source to find and connect with local businesses, offering free listings, advertising opportunities, and mobile app access.
Technical Requirements
Web access required; availability of mobile apps for iOS/Android mentioned (YP Mobile App, Gas Guru Mobile App).
Pricing Model
Free basic listing with additional advertising options; specific pricing not provided in content
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