The Shorty Awards
Business Profile
Core Value Proposition
The Shorty Awards provides recognition of outstanding digital and social media work across brands, agencies, nonprofits and individuals through annual international awards programs.
Target Customer
Brands, agencies, nonprofits, and individual creators/influencers seeking recognition, exposure, credibility, and networking within digital and social media.
Key Differentiator
First social-media focused awards show (founded 2008) with real-time voting via hashtags, two annual international award programs (The Shorty Awards and The Shorty Impact Awards), plus a dedicated Creatives Fund to support winners.
Implementation Timeline
Annual awards cycle with entry window, finalist announcements, and winners within each cycle; example entries open Oct 28, 2025 for the 18th Shorty Awards
Pain Points
- 1Lack of credible recognition for digital/social campaigns
- 2Limited visibility and exposure for campaigns across channels
- 3Financial barriers for creatives to break into the industry
Key Features
- 1Annual award programs (Shorty Awards and Shorty Impact Awards)
- 2Entry submissions and finalist/winner voting
- 3Winners Gallery and Finalist lists
- 4Jury oversight and partner ecosystem
- 5Elevate Creatives Fund (up to $100,000 total) with five $20,000 prizes and coaching
Target Customer Industries
Decision Makers
- 1Global Head of Employer Brand & Talent Marketing
- 2Head of Social Mission Europe
- 3Head of Top Creator Partnerships
- 4Senior Director, Brand + Creative
- 5Global Marketing Director - Smirnoff
- 6VP Creative
- 7Sr. Director, Global Head of Marketing
- 8Senior Director of Social Media and Influencer Marketing
- 9Chief Creative Officer
- 10Chief Marketing Officer
- 11Global Brand and Content Strategy Director
- 12Global Chief Creative Officer
Client Results
- 1Finalist or winner recognition across categories; exposure in the Winners Gallery; potential prize funding via Elevate Creatives Fund (up to $100k across five winners)
Competitive Advantages
- 1Longstanding pioneer in social media awards (since 2008)
- 2Real-time, hashtag-driven voting
- 3Two independent international programs plus a creator-focused fund and media properties (podcast, blog, gallery)
Key Benefits
Case Studies & Success Stories
Google Black-owned Friday 2023
Winner in Branded Content, Youtube Partnership and Long Form Video
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Winner in Brand Voice, Insurance and Multi-Platform Presence
It's Time for Supreme Court Term Limits by Brennan Center for Justice
Winner in Animation
#FindTheKetchupBoatGuy by The Kitchen North America, Kraft Heinz
Winner in Call to Action and User-Generated Content
Decorify by Wayfair
Winner in Artificial Intelligence
Additional Product Information
Product Description
Annual international awards programs recognizing and celebrating outstanding work in digital and social media across brands, agencies, nonprofits and individuals; includes Shorty Impact Awards, a fund for creatives, and winner galleries, case studies, and media content.
Target Market
Global brands, agencies, nonprofits, and individual creators/influencers seeking award recognition, exposure, and credibility in digital and social media
Unique Value Proposition
Historic, pioneer awards for social/digital excellence with real-time audience voting, dual award programs, and dedicated funding to empower creators
Technical Requirements
Not specified in content
Pricing Model
Not specified in content
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