The Star
Business Profile
Core Value Proposition
The Star provides comprehensive news coverage with a focus on National, Regional, Sarawak and World News, along with insights into various sectors such as business, sports, lifestyle, and technology.
Target Customer
Individuals interested in Malaysian news, business professionals, and readers looking for comprehensive coverage of ASEAN and world news.
Key Differentiator
The Star offers a blend of traditional and digital news platforms catering to a broad audience with both physical newspapers and digital access.
Implementation Timeline
Immediate access upon subscription to digital platforms
Pain Points
- 1Need for reliable and comprehensive news coverage
- 2Desire for both digital and physical news consumption
- 3Access to interactive and insightful news analysis
Key Features
- 1Digital access to The Star and The Star Malaysia app
- 2ePaper - digital replica of the newspaper
- 3In-depth coverage of business, sports, and lifestyle
- 4Interactive infographics and visual stories
- 5Comprehensive national and regional news coverage
Target Customer Industries
Decision Makers
- 1Chief People Officer
- 2Corporate Communications Manager
- 3Marketing Manager
Client Results
- 1Enhanced access to up-to-date news and information
- 2Greater engagement with interactive and visual content
Competitive Advantages
- 1Combination of traditional and modern news delivery
- 2Wide range of topics and in-depth analysis
- 3High accessibility through multiple platforms
Key Benefits
Additional Product Information
Product Description
The Star is a leading English daily newspaper in Malaysia offering comprehensive news coverage across various platforms.
Target Market
Malaysian readers and international audiences interested in Malaysian and ASEAN news.
Unique Value Proposition
Offers both traditional and digital news formats with extensive coverage of diverse topics, including business, sports, and lifestyle.
Technical Requirements
Best viewed on Chrome browsers.
Pricing Model
Monthly and yearly subscription plans available for digital access, with standalone or bundled options for ePaper and physical newspapers.
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