The Star

Business Profile

Core Value Proposition

The Star provides comprehensive news coverage with a focus on National, Regional, Sarawak and World News, along with insights into various sectors such as business, sports, lifestyle, and technology.

Target Customer

Individuals interested in Malaysian news, business professionals, and readers looking for comprehensive coverage of ASEAN and world news.

Key Differentiator

The Star offers a blend of traditional and digital news platforms catering to a broad audience with both physical newspapers and digital access.

Implementation Timeline

Immediate access upon subscription to digital platforms

Pain Points

1Need for reliable and comprehensive news coverage
2Desire for both digital and physical news consumption
3Access to interactive and insightful news analysis

Key Features

1Digital access to The Star and The Star Malaysia app
2ePaper - digital replica of the newspaper
3In-depth coverage of business, sports, and lifestyle
4Interactive infographics and visual stories
5Comprehensive national and regional news coverage

Target Customer Industries

Decision Makers

1Chief People Officer
2Corporate Communications Manager
3Marketing Manager

Client Results

1Enhanced access to up-to-date news and information
2Greater engagement with interactive and visual content

Competitive Advantages

1Combination of traditional and modern news delivery
2Wide range of topics and in-depth analysis
3High accessibility through multiple platforms

Key Benefits

1Access to both digital and physical news formats

2Comprehensive national and international news coverage

3Interactive and engaging content through StarPlus

Additional Product Information

Product Description

The Star is a leading English daily newspaper in Malaysia offering comprehensive news coverage across various platforms.

Target Market

Malaysian readers and international audiences interested in Malaysian and ASEAN news.

Unique Value Proposition

Offers both traditional and digital news formats with extensive coverage of diverse topics, including business, sports, and lifestyle.

Technical Requirements

Best viewed on Chrome browsers.

Pricing Model

Monthly and yearly subscription plans available for digital access, with standalone or bundled options for ePaper and physical newspapers.

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