The University of Alabama
Business Profile
Core Value Proposition
The University of Alabama provides a holistic, excellence-driven higher education experience with 100+ majors and hands-on learning opportunities.
Target Customer
{"Prospective undergraduate students and their families","Graduate students","Current students","Faculty and staff","Researchers","Alumni and partners"}
Key Differentiator
Legendary branding and a holistic approach to education that combines traditional excellence with hands-on learning, extensive campus life, and multiple program modalities (including UA Online) under the motto 'Where Legends Are Made'.
Implementation Timeline
Degree programs typically span multi-year timelines (as is standard for undergraduate and graduate studies); accelerated advanced degree options are available for some programs.
Pain Points
- 1Need for a wide range of high-quality academic programs (100+ majors and programs)
- 2Desire for a holistic student experience that includes support, hands-on learning, and campus life
- 3Need for flexible study options including online and accelerated degree pathways
Key Features
- 1Over 100 top-ranked undergraduate and graduate majors and programs
- 2Undergraduate, graduate, and UA Online options
- 3Accelerated advanced degree options
- 4Hands-on learning opportunities and research experiences
- 5Comprehensive campus life, student clubs, and resources (e.g., campus calendar, UA News, and research initiatives)
Target Customer Industries
Decision Makers
- 1Provost
Client Results
- 1Holistic student experience and hands-on learning outcomes
- 2Access to a broad range of majors and programs
- 3Pathways to graduate/advanced degree options, including online programs
- 4Active involvement in research and academic initiatives
Competitive Advantages
- 1Extensive breadth of programs (100+ majors and programs)
- 2Holistic, hands-on education with campus-life integration
- 3Online program options via UA Online
- 4Strong emphasis on research and scholarly activity
- 5Established brand and tradition under the 'Where Legends Are Made' narrative
Key Benefits
Case Studies & Success Stories
Meet the Saban Crab: UA Scientists Discover Ancient Species in Alabama
UA scientists discover an ancient species in Alabama.
Shakespeare Association of America has a New Home at UA
UA hosts a new home for the Shakespeare Association of America.
UA Senior Studies Parkinson’s in Worms with National Fellowship
A UA senior conducts Parkinson’s disease research in worms with a national fellowship.
Additional Product Information
Product Description
The University of Alabama is a public university offering undergraduate, graduate, and online programs with over 100 majors, emphasizing a holistic student experience, campus life, and research.
Target Market
Prospective and current students, faculty, staff, researchers, alumni, and academic/industry partners seeking higher education, research opportunities, and campus life engagement.
Unique Value Proposition
Where Legends Are Made: a comprehensive, excellence-driven higher education experience that combines breadth of programs, hands-on learning, strong research, and robust online options within a storied brand.
Technical Requirements
No specific technical requirements provided; digital resources mentioned include myBama, Blackboard, UA Student Email, Campus Map, UA Libraries, UA Online.
Pricing Model
Not disclosed
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