The Way International
Business Profile
Core Value Proposition
The Way International provides biblical research, teaching, and fellowship to present the accuracy and practicality of God’s Word.
Target Customer
Believers and church communities seeking biblical study and fellowship; individuals engaged with The Way programs; people seeking biblical education and spiritual growth.
Key Differentiator
A global faith-based ministry combining biblical research, teaching, and fellowship with a long-standing legacy (founder Victor Paul Wierwille) and multiple delivery formats (live Sunday services, magazines, online resources, study tours) including trademarked programs such as PFAL and The Way Magazine.
Implementation Timeline
Not explicitly specified; resources and services appear available upon engagement (e.g., ongoing Sunday services, subscriptions, and online resources).
Pain Points
- 1Need for structured, authoritative biblical study and teaching resources.
- 2Desire for community and fellowship among believers.
- 3Access to diverse teaching formats and ongoing spiritual education (magazine, online resources, courses, outreach).
Key Features
- 1Sunday Teaching Services (live at 11:00 a.m. EDT, with on-demand access).
- 2The Way Magazine (digital edition and audio edition).
- 3Online Resources including Articles and Courses (Foundational, Intermediate, and Advanced Biblical Studies).
- 4Way Ambassadors and The Way Corps programs.
- 5International Outreach and Camp/Outreach activities (fellowships worldwide).
- 6Study Tours and The Way Family Ranch/Outreach programs.
Target Customer Industries
Decision Makers
- 1Founding President – Dr. Victor Paul Wierwille
- 2Board Member – Rev. Vern Edwards
- 3Board Member – Rev. Steve Crommett
- 4Board Member – Rev. Bill Greene
- 5Board Member – Dr. Angela Priester
- 6Board Member – Rev. Mel Privette
Client Results
- 1Not explicitly stated in the content; the materials imply increased biblical knowledge, spiritual growth, and enhanced fellowship through access to teachings, resources, and outreach.
Competitive Advantages
- 1Global reach with fellowships in the United States, territories, and over thirty international countries.
- 2Comprehensive resource ecosystem (live services, magazines, audio editions, online articles, and courses).
- 3Established brand and legacy with trademarks (PFAL, The Way Magazine, The Word Over the World) and a formal organizational structure (Board of Directors).
Key Benefits
Additional Product Information
Product Description
A biblical research, teaching, and fellowship ministry dedicated to presenting the accuracy and practicality of God’s Word.
Target Market
Faith-based individuals, congregations, and students seeking biblical education, research, and fellowship on a global scale.
Unique Value Proposition
The Way International uniquely blends biblically focused research, structured teaching, and community fellowship across a global network, supported by multiple media formats (print, digital, audio) and international outreach.
Technical Requirements
Not specified in the content.
Pricing Model
Not specified in the content; references to subscriptions for The Way Magazine digital edition are noted but no pricing details are provided.
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