THOR Industries
Business Profile
Core Value Proposition
THOR Industries provides a global family of RV brands that helps families create lasting outdoor memories by offering a broad range of motorhomes and travel trailers and tools to plan, shop for, and enjoy camping.
Target Customer
{"Families and individuals looking to buy an RV or learn about RVing","RV enthusiasts and travelers seeking guidance and inspiration"}
Key Differentiator
{"World’s largest manufacturer of recreational vehicles","Global family of companies with nearly 400 locations in 6 countries","Extensive RV type catalog and RV Finder tool","Content ecosystem including ambassadors, stories, and educational resources"}
Implementation Timeline
Not specified in the content
Pain Points
- 1Overwhelming number of RV options and types for buyers
- 2Need for guidance to find an RV that fits lifestyle and travel plans
- 3Desire for trusted information, tips, and buying season guidance
Key Features
- 1RV Finder tool to explore models and narrow choices
- 2Browse by brand (Shop by Brand) and explore family of companies
- 3Lifestyle quiz (Lifestyle Explorer) to match RV type to user
- 4Educational content: Learn, Stories, News & Events, Ambassadors
- 5Various RV types explanations and financing/towing resources
Target Customer Industries
Client Results
- 1{"title":"Trackside Service Case Study","description":"Complementary mobile RV service transformed a NASCAR weekend by improving on-site RV repair coverage."}
Competitive Advantages
- 1Largest RV manufacturer with a global network
- 2Diverse brand portfolio and extensive model types
- 3Global family of companies enabling broad support
- 4Customer education and inspiration through stories, learn content, and ambassadors
Key Benefits
Case Studies & Success Stories
Trackside Service: Why Your Next RV Repair Might Be at the Racetrack
THOR Industries' mobile RV service offered during a NASCAR weekend; described as transforming the event experience.
THOR Industries & The National Forest Foundation
Partnership highlight between THOR Industries and the National Forest Foundation.
Additional Product Information
Product Description
Owner of leading RV manufacturers and a global family of RV brands that helps families discover, buy, and enjoy RV travel; brands include Airstream, Jayco, Heartland RV, Entegra Coach, and others.
Target Market
Families and individuals seeking to purchase RVs and enjoy outdoor travel; RV enthusiasts and travelers seeking guidance and inspiration
Unique Value Proposition
Global family of RV brands supported by a vast network (nearly 400 locations in 6 countries) and a focus on making outdoor memories easier and more enjoyable for families of all types.
Technical Requirements
Not specified
Pricing Model
Not specified
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