Three

Business Profile

Core Value Proposition

Three provides phones, broadband, SIM-only deals on the UK’s fastest 5G network.

Target Customer

Personal customers and business customers in the UK seeking mobile devices, SIM-only deals, and home/mobile broadband services.

Key Differentiator

UK’s fastest 5G network per Ookla Speedtest Intelligence (1H 2025); 99% UK 4G coverage; multi-network capability via Vodafone for expanded coverage; flexible 'Three Your Way' device plans; 'Three+' rewards program.

Implementation Timeline

Switching to Three is described as simple (moving your number over by text). Some promotional offers include time-based pricing, but no single implementation timeline is stated.

Pain Points

1Need reliable nationwide network coverage and fast 5G speeds.
2Desire for flexible device financing and upgrade options.
3Interest in rewards, promotions, and straightforward switching when changing providers.

Key Features

15G-ready network with widespread coverage (4G ~99% of the UK population; 5G coverage growing).
2Three Your Way: flexible device financing and plan length options.
3Trade-in offers for devices (e.g., iPhone trade-in promotions).
4Three+ rewards app with weekly brand offers, presale tickets, and venue discounts.
5Easy switching/number transfer (text-based switching).
6Next-day delivery and device protection options (Three Insurance, Paramount, etc.).
7eSIM and Physical SIM support (as indicated in Help/Support sections).

Target Customer Industries

Client Results

1Not explicitly stated with quantified outcomes in the provided content.

Competitive Advantages

1Market-leading 5G speeds and broad coverage.
2Multi-network capability via Vodafone for expanded coverage.
3Flexible device plans and trade-in offers through 'Three Your Way'.
4Rewards program (Three+) with weekly perks and event presales.
5Convenient customer support features and next-day delivery.

Key Benefits

1High-speed 5G connectivity and wide nationwide coverage.

2Flexible device plans and upgrade options via 'Three Your Way'.

3Trade-in offers to reduce upfront costs.

4Three+ rewards with weekly perks and event access.

5Easy switching and number transfer.

Case Studies & Success Stories

Samaritans partnership

Case #1

Three and Samaritans have formed a partnership focused on improving national wellbeing.

Chelsea FC partnership

Case #2

Three partners with Chelsea FC to offer network connectivity and exclusive fan offers.

Gogglebox partnership

Case #3

Three collaborates with media properties including Gogglebox as part of its partner ecosystem.

Additional Product Information

Product Description

Telecommunications provider offering mobile phones, broadband, SIM-only deals, and related services in the UK. Marketed on the UK’s fastest 5G network with broad coverage, flexible plan options (Three Your Way), and a rewards program (Three+).

Target Market

UK consumers and small to mid-sized businesses seeking mobile, broadband, and device-related offers; supports both Personal and Business segments.

Unique Value Proposition

Three combines the UK’s fastest 5G network with broad coverage, a dual-network approach via Vodafone for extended reach, flexible device financing, a rewards program, and easy switching, along with trade-in deals and ongoing promotions.

Technical Requirements

Support for eSIM and Physical SIM; 5G-capable devices recommended for best performance; compatible with SIM-based plans; Direct Debit discounts available for recurring payments.

Pricing Model

{"Monthly charges with April price increases based on plan/data allowance (specific increases noted in policy).","£5 monthly discount for paying by recurring method (Direct Debit).","Promotional pricing and trade-in offers (e.g., '12 Months half price' on certain devices; other device promos).","Three Your Way delivers upfront payment options with flexible plan durations.","Some pricing examples indicate gradual monthly increases (e.g., 'Only £13.50 per month, increasing to £27.00 from Feb26, £28.50 from Apr26, £30 from Apr27')."}

Companies Solving Similar Problems

Based on matching: problems solved, key features, industries

SentientJobs

SentientJobs provides a comprehensive job board for AI, human, and hybrid positions, helping individuals find career opportunities in the evolving workforce landscape.

Technology

Public Relations

Friendly Tech Support

Friendly Tech Support provides on-demand tech support designed specifically for seniors, offering patient and understandable assistance without tech jargon.

Healthcare

Technology

CrowdWorks (クラウドワークス)

CrowdWorks provides access to a large pool of proven professionals for crowdsourced work, delivering reliable quality quickly and affordably.

Technology

Marketing

Whitepages Pro API

Whitepages Pro API provides trusted people search and property data API for contact data enrichment, identity verification, and property intelligence.

Real Estate

Technology

MonsterInsights

MonsterInsights provides a seamless integration of Google Analytics with WordPress, allowing users to access key analytics data directly from their WordPress dashboard.