To Write Love on Her Arms (TWLOHA)
Business Profile
Core Value Proposition
TWLOHA provides hope, help, and healing for people struggling with depression, addiction, self-injury, and suicide.
Target Customer
{"Individuals experiencing mental health challenges (depression, addiction, self-injury, suicide)","Students and schools seeking mental health education and resources","Donors, volunteers, and brand/corporate partners supporting mental health initiatives"}
Key Differentiator
A story-driven nonprofit movement that combines education programs, digital resources, a product/store, and active fundraising campaigns to connect people to treatment and recovery, while building online community and reducing stigma.
Implementation Timeline
Not specified in content
Pain Points
- 1Stigma around mental health and reluctance to seek help
- 2Limited access to affordable mental health treatment and resources
- 3Need for school-based education and community support around mental health
Key Features
- 1Find Help Tool for locating mental health resources
- 2Therapy Scholarship Program to improve access to treatment
- 3Mental Health Toolkit with counseling-guided resources
- 4Between the Bells high school curriculum for schools
- 5The Hopeful App and online community resources
Target Customer Industries
Decision Makers
- 1Executive Director
- 2Development Director
- 3Brand Partnerships Manager
- 4Education Program Director
- 5Marketing Manager
Client Results
- 1Invested $4.3M in treatment & recovery
- 2Funded 31,891 hours of therapy
- 3217,000 searches on FIND HELP Tool
- 4Reached 28,000,000 people online each year
- 54,800,000 moments of meaningful connection
- 613,000 connections every single day
Competitive Advantages
- 1Integrated ecosystem combining movement, education, digital tools, and fundraising
- 2Free school curriculum (Between the Bells) to support educators and students
- 3Therapy access through scholarships and affordable resources
- 4Multiple channels for engagement: app, toolkit, online community, store, and events
- 5Active fundraising and brand partnership opportunities to scale impact
Key Benefits
Case Studies & Success Stories
The Story that Started It All
Jamie Tworkowski wrote about Renee Yohe’s struggles with addiction, depression, self-injury, and suicidal thoughts; sold T-shirts to fund treatment; story posted online, which contributed to the formation of the TWLOHA movement and its ongoing mission to fund treatment and spread hope and help.
Additional Product Information
Product Description
A nonprofit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide, offering education programs, digital resources, an online community, and fundraising initiatives to support treatment and recovery.
Target Market
Individuals affected by mental health challenges; educational institutions seeking mental health education; donors, volunteers, and corporate partners supporting mental health resources
Unique Value Proposition
A mission-driven, story-centered movement that translates awareness into actionable education, tools, and funding for treatment, while fostering community and ongoing support.
Technical Requirements
Not specified in content; resources include an online toolkit, a mobile app (Hopeful App), and various digital platforms
Pricing Model
Donations (one-time and monthly), fundraising campaigns, merchandise store, brand partnerships; some school programs provided free (Between the Bells)
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