TOKYO FM 80.0MHz (TOKYO FM radio network and related offerings)

Business Profile

Core Value Proposition

[TOKYO FM 80.0MHz] provides live radio broadcasting and a multimedia ecosystem (programs, podcasts, events, listener services, shopping, and promotional partnerships) to engage listeners and advertisers.

Target Customer

Tokyo-area radio listeners and online audience; brands and advertisers seeking reach via radio, podcasts, and events.

Key Differentiator

Extensive and diverse program slate with a large roster of personalities and cross-media engagement, including live events, listener giveaways, and broad brand partnerships.

Implementation Timeline

Not specified in the provided content

Pain Points

1Need access to a reliable, locally focused radio schedule and on-air song information.
2Desire for engaging content across multiple formats (live radio, podcasts, events) and opportunities to win prizes.
3Brands seeking sponsorship and promotional opportunities to reach a Tokyo-based audience.

Key Features

1Live radio broadcasting across multiple shows and time slots.
2Program listings (番組表), on-air song lists, and personality pages.
3Podcasts and radio content (AuDee platform previously available, now ended).
4Events and promotions (e.g., リスナー感謝祭, TOKYO FM LIVE, etc.).
5Sponsor/shout-out integration and shopping/promo content.

Target Customer Industries

Competitive Advantages

1Strong local brand with deep Tokyo context and a broad, multi-show lineup.
2Multiple sponsor integrations across programs (e.g., Volkswagen TREASURES, MonotaRO, Kirin,湖池屋, etc.).
3Cross-media touchpoints including events, promotions, and diverse content formats (live radio, podcasts, and promotions).

Key Benefits

1Access to curated music and talk content via live radio and programs

2Exposure to a broad, Tokyo-focused audience through sponsorships and events

3Opportunities for listener engagement and giveaways

Additional Product Information

Product Description

A Tokyo-based FM radio broadcaster at 80.0MHz offering live programs, program listings, on-air song lists, hosts, events, listener services, and promotional partnerships; also features podcasts and a wide range of sponsored content across many shows.

Target Market

Listeners in Tokyo and surrounding regions; brands and advertisers seeking reach with a Japanese radio audience and event participants.

Unique Value Proposition

A long-standing, diversified Tokyo-based radio network delivering a wide array of shows, high-profile hosts, and integrated sponsor/promotional opportunities across live radio, events, and digital content.

Technical Requirements

Not specified in the provided content

Pricing Model

Not specified in the provided content

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