TOKYO FM 80.0MHz (TOKYO FM radio network and related offerings)
Business Profile
Core Value Proposition
[TOKYO FM 80.0MHz] provides live radio broadcasting and a multimedia ecosystem (programs, podcasts, events, listener services, shopping, and promotional partnerships) to engage listeners and advertisers.
Target Customer
Tokyo-area radio listeners and online audience; brands and advertisers seeking reach via radio, podcasts, and events.
Key Differentiator
Extensive and diverse program slate with a large roster of personalities and cross-media engagement, including live events, listener giveaways, and broad brand partnerships.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Need access to a reliable, locally focused radio schedule and on-air song information.
- 2Desire for engaging content across multiple formats (live radio, podcasts, events) and opportunities to win prizes.
- 3Brands seeking sponsorship and promotional opportunities to reach a Tokyo-based audience.
Key Features
- 1Live radio broadcasting across multiple shows and time slots.
- 2Program listings (番組表), on-air song lists, and personality pages.
- 3Podcasts and radio content (AuDee platform previously available, now ended).
- 4Events and promotions (e.g., リスナー感謝祭, TOKYO FM LIVE, etc.).
- 5Sponsor/shout-out integration and shopping/promo content.
Target Customer Industries
Competitive Advantages
- 1Strong local brand with deep Tokyo context and a broad, multi-show lineup.
- 2Multiple sponsor integrations across programs (e.g., Volkswagen TREASURES, MonotaRO, Kirin,湖池屋, etc.).
- 3Cross-media touchpoints including events, promotions, and diverse content formats (live radio, podcasts, and promotions).
Key Benefits
Additional Product Information
Product Description
A Tokyo-based FM radio broadcaster at 80.0MHz offering live programs, program listings, on-air song lists, hosts, events, listener services, and promotional partnerships; also features podcasts and a wide range of sponsored content across many shows.
Target Market
Listeners in Tokyo and surrounding regions; brands and advertisers seeking reach with a Japanese radio audience and event participants.
Unique Value Proposition
A long-standing, diversified Tokyo-based radio network delivering a wide array of shows, high-profile hosts, and integrated sponsor/promotional opportunities across live radio, events, and digital content.
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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