Total Retail
Business Profile
Core Value Proposition
Total Retail provides content, community, and education for retail professionals through articles, blogs, webinars, podcasts, videos, and live events.
Target Customer
Retail executives, managers, marketers, merchandisers, technology and operations professionals, and brand leaders seeking industry insights and best practices in brick-and-mortar, e-commerce, and omnichannel retail.
Key Differentiator
Integrated retail-focused media ecosystem offering multi-format content (blogs, videos, podcasts, webinars), plus live events (e.g., Women In Retail Leadership Summit, Total Retail Tech, Retail Roundtables) and resources, all centered on retail trends and practitioner guidance.
Implementation Timeline
Content is available via on-demand webinars and a regularly updated library; webinars and virtual conferences are accessible from any computer, tablet, or mobile device. Live events and scheduled content are listed in the site navigation (e.g., events calendar).
Pain Points
- 1Bridging online and offline marketing effectively
- 2Maximizing customer lifetime value and reducing missed opportunities in the buyer journey
- 3Optimizing customer experience (CX) and conversion through data, tech, and personalization
Key Features
- 1Content library covering topics like E-Commerce, Marketing, Merchandising, Technology, Omnichannel, Operations, and more
- 2Webinars (including On-Demand access) and total resources (white papers, research, industry reports)
- 3Video and audio archives (Total Retail Talks, Total Retail Tech insights, podcasts)
- 4Live events and leadership summits (e.g., Women In Retail Leadership Summit, Total Retail Tech, Retail Roundtables)
- 5Newsletter and industry resources catalog
- 6Categories and topics organized under Resources (e.g., Case Studies, Research, Industry Sector Reports, etc.)
Target Customer Industries
Decision Makers
- 1Chief Marketing Officer (CMO)
- 2Vice President, U.S. E-commerce
- 3Head of Tech Services
- 4Editor-in-Chief
Client Results
- 1{"title":"Levi's e-commerce growth (Total Retail Tech 2025)","description":"Levi Strauss & Co. grew its e-commerce from 5% to 10% of total net revenue with 12 consecutive quarters of double-digit growth; the brand pursued a three-pillar digital strategy focusing on site reliability, mobile UX, category expansion, and personalization."}
Competitive Advantages
- 1Specialized retail focus with cross-format content (blogs, videos, podcasts, webinars) and live events
- 2Access to industry insights from major retailers and brands (e.g., Levi's, Ulta Beauty, Stitch Fix) as part of examples and interviews
- 3Comprehensive resource ecosystem including research, case studies, and industry reports
- 4On-demand access to webinars and a calendar of live events for ongoing learning and networking
Key Benefits
Case Studies & Success Stories
Levi's e-commerce growth (Total Retail Tech 2025)
Levi Strauss & Co. details a three-pillar digital strategy that doubled e-commerce share and achieved 12 quarters of double-digit growth, with e-commerce rising to 10% of total net revenue.
Additional Product Information
Product Description
Total Retail is a media platform delivering content and community for retail professionals, including articles, blogs, webinars, videos, podcasts, and live events, focused on brick-and-mortar, e-commerce, and omnichannel retail.
Target Market
Retail professionals and organizations seeking actionable insights, trends, and education to improve retail performance and customer experience.
Unique Value Proposition
A dedicated, multi-format retail media ecosystem that combines practical guidance, expert perspectives, and live events to help retailers stay ahead in a rapidly evolving market.
Technical Requirements
Content and events are accessible online; on-demand webinars available and viewable from computer, tablet, or mobile phone.
Pricing Model
Pricing is not disclosed in the provided content; there is a newsletter subscription (Total Retail Report) and advertising/sponsorship options indicated.
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