Trade Me
Business Profile
Core Value Proposition
Trade Me provides NZ's #1 Auction & Classifieds marketplace that helps people buy and sell a wide range of new and used items.
Target Customer
NZ residents and businesses seeking to buy or sell items across categories ( Motors, Property, Jobs, Services ); Real Estate agents and property professionals using agent-focused tools; general marketplace buyers and sellers.
Key Differentiator
Claims to be New Zealand's largest and most popular auction & classifieds site, offering free listings with pay-on-sale, a broad verticals mix (Motors, Property, Jobs, Services), and specialized tools for real estate agents (OneHub for agents).
Implementation Timeline
Not explicitly quantified; content indicates listings can be created for free and sold items trigger payment (pay-on-sale)
Pain Points
- 1Difficulty finding and transacting in local NZ listings across diverse categories.
- 2Upfront costs or fees for listing items or property; mitigated by free listings and pay-on-sale model.
- 3Trust and safety concerns in online marketplaces; supported by a Trust & Safety section and other safety-related features.
Key Features
- 1Auction and classifieds marketplace with thousands of listings across categories
- 2Free listings with a pay-on-sale model; listing fees apply in some general categories
- 3Verticals including Motors, Property, Jobs, and Services
- 4OneHub for agents and Find a Real Estate Agent for real estate professionals
- 5Motor vehicle background checks offered
- 6Watchlist and Favourites; user accounts; Help Center
Target Customer Industries
Decision Makers
- 1Real Estate Agent
Client Results
- 1Not specified in the provided content
Competitive Advantages
- 1Free listings with pay-on-sale pricing
- 2NZ's largest and most popular auction & classifieds platform
- 3Wide vertical coverage (Motors, Property, Jobs, Services)
- 4Real estate tools (OneHub for agents) and agent-focused capabilities
- 5Motor vehicle background check option
- 6Trust & Safety resources
Key Benefits
Additional Product Information
Product Description
Trade Me is NZ's biggest and most popular auction and classifieds site, offering a marketplace for thousands of new and used items across categories including Motors, Property, Jobs, and Services.
Target Market
NZ residents and businesses looking to buy or sell items; real estate professionals and property agents; motor vehicle buyers and sellers; employers and recruiters posting jobs; service providers listing offerings
Unique Value Proposition
NZ's #1 auction & classifieds marketplace that combines free listings with a pay-on-sale model, broad category reach, and specialized real estate tools (OneHub) to connect buyers, sellers, and agents.
Technical Requirements
Not specified
Pricing Model
Free listings; pay when it sells; listing fees apply in several general categories; full schedule of fees available
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