Truist One Checking

Business Profile

Core Value Proposition

Truist One Checking provides everyday checking essentials plus built-in extras with automatic upgrades.

Target Customer

Personal banking customers seeking a checking account with perks and no overdraft fees.

Key Differentiator

No overdraft fees combined with automatic upgrades and built-in extras, delivered through a seamless online and mobile banking experience.

Implementation Timeline

Value and features available immediately upon account opening; no specific implementation timeframe stated.

Pain Points

1Overdraft fees and related costs in traditional checking accounts
2Desire for additional perks and automatic upgrades within checking accounts
3Need for convenient digital banking and money management features

Key Features

1No overdraft fees
2Automatic upgrades
3Built-in extras
4Online and mobile banking
5Zelle® for transfers
6Visa® Debit cards

Target Customer Industries

Client Results

1Avoidance of overdraft-related charges
2Access to digital banking capabilities for everyday money management
3Perks and automatic upgrades tied to the checking account

Competitive Advantages

1No overdraft fees
2Automatic upgrades
3Built-in perks
4Strong digital banking capability (online & mobile)
5Integrated Zelle payments and Visa Debit access

Key Benefits

1No overdraft fees

2Automatic upgrades

3Built-in extras

4Digital banking (online & mobile)

5Zelle transfers

6Visa Debit card

Case Studies & Success Stories

Power of Care Campaign with Bradley Chubb and Bijan Robinson

Case #1

Campaign highlighting Truist's care approach and community impact by featuring football players supporting local kids in Miami and Atlanta; no quantified results provided.

Additional Product Information

Product Description

Personal checking account offering everyday essentials with built-in extras and automatic upgrades, plus digital banking, Zelle transfers, and a Visa Debit card.

Target Market

Personal banking customers in the United States seeking a perks-enabled checking account with no overdraft fees.

Unique Value Proposition

No overdraft fees combined with automatic upgrades and added perks, delivered through a convenient digital banking experience.

Technical Requirements

Requires online banking or the Truist mobile app; Zelle enrollment; availability may vary by state.

Pricing Model

Not disclosed

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