Ubidots

Business Profile

Core Value Proposition

Ubidots provides a cloud-based Industrial IoT platform that enables real-time data visualization, device management, automation, and analytics for connected machines.

Target Customer

IoT engineers and developers, system integrators, and enterprise teams (manufacturers, building and facility managers) seeking rapid IoT deployment, branding control, and scalable device/data management.

Key Differentiator

White-label branding with a single license for all IoT projects under your own brand, BYOC (bring your own charts), extensive end-user and access controls, app builder, and a broad set of developer tools and integrations.

Implementation Timeline

Industry 4.0-ready in weeks, not months; deployments described as fast and simple to enable quicker data-driven decisions

Pain Points

1Difficulty turning raw sensor data into real-time, actionable insights and visually intuitive dashboards.
2Managing and onboarding thousands of devices with organized metadata, groupings, and role-based access.
3Integrating IoT data with existing enterprise systems (CMMS, MES, ERP) and enabling automation across platforms.

Key Features

1Real-Time Dashboards with interactive, customizable visualization
220+ Widget Types for flexible data presentation
3BYOC - Bring Your Own Charts to embed custom visualizations
4Events / Rules Engine for automation and alerts
5Device Management with templates, groups, tags, and metadata
6IoT-Friendly APIs (MQTT, HTTP, TCP, UDP) and Data API
7Serverless Functions for IoT, Pages, and Plugins for custom solutions
8End-User Management with organization-wide roles and permissions
9Branding and white-label capabilities (custom domain, colors, logo)

Target Customer Industries

Decision Makers

1CEO

Client Results

1Case example stating over $45,000 per month in savings for a building management-related client
2Improved maintenance and asset monitoring through real-time data and alerts
3Turned opaque utility usage into tangible data for Quantify Environmental

Competitive Advantages

1Brandable, white-labeled platform with a single license for multiple IoT projects
2Extensive integrations and interoperability with existing enterprise systems
3Strong emphasis on real-time visualization, analytics, and automation
4Code-free and developer-friendly tools (App Builder, Serverless Functions, Pages, Plugins)
5Long data retention (over 10 years) and scalable data management

Key Benefits

1Faster time-to-value with quick deployment and industry-ready capabilities

2Actionable, real-time insights from dashboards and analytics

3Branding control and white-labeling for enterprise customers

4Scalability across many devices and use cases

5Strong interoperability with existing enterprise systems and protocols

Case Studies & Success Stories

Quantify Environmental Case Study

Case #1

Thanks to Ubidots and wireless sensors, Quantify Environmental turns opaque utility usage into tangible data.

Cryogas Inventory Monitoring Case

Case #2

Cryogas, an emergency gas supplier for ICU patients, uses Ubidots-powered inventory monitoring to prevent stockouts.

Industrial Cranes Case Study

Case #3

An industrial crane company uses Ubidots to track usage and maintenance needs, improving maintenance services and customer satisfaction.

Over $45,000 Monthly Savings Case

Case #4

A building management-related client reportedly achieved over $45,000 per month in savings using real-time water usage monitoring and leak detection (example cited in Ubidots materials).

Additional Product Information

Product Description

Industrial IoT cloud platform offering real-time dashboards, data management, device onboarding, automation, and developer tools, with white-label branding and extensive integrations.

Target Market

IoT engineers and developers, system integrators, manufacturers, building/facility managers, and large enterprises seeking rapid IoT deployment and brand-controlled experiences.

Unique Value Proposition

A brandable, single-license IoT platform that supports Bring Your Own Charts, robust device/data management, end-user access control, and a wide range of integrations, paired with powerful development tools.

Technical Requirements

IoT-friendly APIs supporting MQTT, HTTP, TCP, and UDP protocols; 60+ integrations; Data API; Serverless Functions; App Builder; Pages; Plugins.

Pricing Model

Free 30-day trial available; Ubidots STEM offers a forever-free account; Enterprise pricing and demos available upon request.

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