UC Berkeley School of Public Health
Business Profile
Core Value Proposition
UC Berkeley School of Public Health provides transformational public health education, research, and social impact through on-campus and online programs, partnerships, and community engagement.
Target Customer
Prospective students (undergraduate and graduate), public health professionals, researchers, and policymakers seeking education, leadership development, and opportunities to apply public health in real-world settings.
Key Differentiator
Founded as the first school of public health west of the Mississippi; more than 75 years of transformational research and hands-on impact; strong emphasis on health equity, social justice, and radical collaboration; extensive alumni network (over 18,500).
Implementation Timeline
Not specified on the pages; programs and impact are described as ongoing and multi-year, with value realized through education, research, and social impact over time.
Pain Points
- 1Need for training public health leaders to address health inequities and social determinants of health.
- 2Requirement for education and practice-driven public health programs that connect research to real-world impact (policy, community, global health).
- 3Desire for flexible delivery (on-campus and online) to accommodate diverse student lifestyles and careers.
Key Features
- 1Online Master of Public Health (MPH) program and on-campus options
- 2Undergraduate, graduate, joint degree, and concurrent MPH programs (including MS/MD with UCSF, MBA/MCP/MJ/MPP/MSW)
- 3Career and Leadership Development through the RISE office
- 4Diversity, Equity, and Inclusion resources (Dream Office)
- 5Marian Koshland Bioscience Library with extensive public health collections
Target Customer Industries
Decision Makers
- 1Assistant Dean for Development and External Relations
- 2Director of Development
- 3Director of Foundation Relations and Corporate Philanthropy
- 4Director, Annual Giving and Alumni Relations
- 5Assistant Director, Donor and Alumni Relations
- 6Chief Social Impact Officer
Client Results
- 1Alumni network of over 18,500
- 2Annual intake of more than 1,100+ students across undergraduate and graduate programs (400 undergraduates, 700 graduate students) and 250 courses
- 3Historically ranked among the nation’s top 10 schools of public health
Competitive Advantages
- 1Longstanding, prestigious history (75+ years) and top-tier academic reputation
- 2Strong focus on health equity, social justice, and radical collaborations
- 3Comprehensive mix of on-campus and online programs to reach a broad student audience
- 4Integrated career and leadership development through the RISE office
- 5Extensive library and research resources supporting public health education and practice
Key Benefits
Additional Product Information
Product Description
An academic institution offering on-campus and online MPH programs, undergraduate and graduate degrees, joint and concurrent degree options, and extensive research and community engagement in public health.
Target Market
Individuals seeking public health education and leadership development; current public health professionals seeking advanced degrees; prospective students aiming to impact health policy, practice, and research at local, national, and global levels.
Unique Value Proposition
Pioneering public health education with a mission to improve population health through radical collaborations, equity-focused research, and a long-standing commitment to social justice—backed by an extensive alumni network and a top-ranked program.
Technical Requirements
Not specified on the pages; program delivery includes online components, but specific technical requirements are not listed.
Pricing Model
Not specified on the pages; fundraising and giving options are detailed (donations, Dean’s Circle, gifts of securities), but program tuition pricing is not provided.
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