UMD College of Information (INFO)

Business Profile

Core Value Proposition

UMD College of Information (INFO) provides comprehensive information science education and research programs to prepare the next generation of information professionals and researchers.

Target Customer

Prospective and current students (undergraduate, master's, doctoral), professionals seeking information science education and upskilling, researchers, educators, alumni, and industry partners.

Key Differentiator

Top-ranked research and teaching college focused on using information and technology to break down barriers and create new possibilities, with multiple combined degree pathways and strong industry/alumni partnerships.

Implementation Timeline

Not specified

Pain Points

1Need for structured information science education across undergraduate, graduate, and certificate programs
2Opportunity to fast-track cyber/data careers through specialized master’s programs (e.g., MIM, HCIM)
3Desire for career resources, internships, and connections to industry and alumni networks

Key Features

1Bachelor’s programs (e.g., BS in Information Science; BA in Technology and Information Design; BS in Social Data Science) and combined degree options
2Master’s programs (e.g., MIM, HCIM, MLIS, MS in HCI, dual/master pathways) and non-degree/certificate options
3Doctoral program in Information Studies and various certificates (e.g., Digital Curation, Museum Scholarship & Material Culture)
4Research labs and centers (e.g., HCIL, SoDa, DCIC, CAFe, and other research groups) and active news/events
5Alumni network and opportunities for internships, scholarships, and career resources
6Partnered with community, academic, and industry to develop information science solutions and learning opportunities

Target Customer Industries

Decision Makers

1Not specified in content

Client Results

1Not specified in content

Competitive Advantages

1Longstanding, top-ranked college with a 60-year history in information studies
2Broad program mix across Bachelors, Masters, PhD, and Certificates including combined degree pathways
3Strong emphasis on research, applied learning, and real-world impact in education, government, health care, and industry
4Active alumni network and partnerships with industry and community organizations
5Dedicated career resources and events to connect students with internships and jobs

Key Benefits

1Extensive degree options (Bachelor’s, Master’s, Doctoral, Certificates) including combined programs

2Access to research labs, centers, and interdisciplinary opportunities

3Strong career resources, internships, and alumni network

4Industry and community partnerships that enhance practical learning and opportunities

Additional Product Information

Product Description

The University of Maryland College of Information offers undergraduate, graduate, doctoral, and certificate programs in information science and related fields, supported by research labs, centers, and industry/alumni partnerships to prepare information professionals and researchers for social good.

Target Market

Prospective students, current students, working professionals seeking information science education, researchers, educators, and industry partners seeking collaboration and talent development.

Unique Value Proposition

A premier, research-driven information college within the University of Maryland offering diverse degree pathways, hands-on research opportunities, and strong industry/alumni connections to advance information science for social good.

Technical Requirements

Not specified

Pricing Model

Not specified

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