UMD College of Information (INFO)
Business Profile
Core Value Proposition
UMD College of Information (INFO) provides comprehensive information science education and research programs to prepare the next generation of information professionals and researchers.
Target Customer
Prospective and current students (undergraduate, master's, doctoral), professionals seeking information science education and upskilling, researchers, educators, alumni, and industry partners.
Key Differentiator
Top-ranked research and teaching college focused on using information and technology to break down barriers and create new possibilities, with multiple combined degree pathways and strong industry/alumni partnerships.
Implementation Timeline
Not specified
Pain Points
- 1Need for structured information science education across undergraduate, graduate, and certificate programs
- 2Opportunity to fast-track cyber/data careers through specialized masterâs programs (e.g., MIM, HCIM)
- 3Desire for career resources, internships, and connections to industry and alumni networks
Key Features
- 1Bachelorâs programs (e.g., BS in Information Science; BA in Technology and Information Design; BS in Social Data Science) and combined degree options
- 2Masterâs programs (e.g., MIM, HCIM, MLIS, MS in HCI, dual/master pathways) and non-degree/certificate options
- 3Doctoral program in Information Studies and various certificates (e.g., Digital Curation, Museum Scholarship & Material Culture)
- 4Research labs and centers (e.g., HCIL, SoDa, DCIC, CAFe, and other research groups) and active news/events
- 5Alumni network and opportunities for internships, scholarships, and career resources
- 6Partnered with community, academic, and industry to develop information science solutions and learning opportunities
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Not specified in content
Competitive Advantages
- 1Longstanding, top-ranked college with a 60-year history in information studies
- 2Broad program mix across Bachelors, Masters, PhD, and Certificates including combined degree pathways
- 3Strong emphasis on research, applied learning, and real-world impact in education, government, health care, and industry
- 4Active alumni network and partnerships with industry and community organizations
- 5Dedicated career resources and events to connect students with internships and jobs
Key Benefits
Additional Product Information
Product Description
The University of Maryland College of Information offers undergraduate, graduate, doctoral, and certificate programs in information science and related fields, supported by research labs, centers, and industry/alumni partnerships to prepare information professionals and researchers for social good.
Target Market
Prospective students, current students, working professionals seeking information science education, researchers, educators, and industry partners seeking collaboration and talent development.
Unique Value Proposition
A premier, research-driven information college within the University of Maryland offering diverse degree pathways, hands-on research opportunities, and strong industry/alumni connections to advance information science for social good.
Technical Requirements
Not specified
Pricing Model
Not specified
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