University of Aberdeen
Business Profile
Core Value Proposition
University of Aberdeen provides undergraduate and postgraduate degrees and online learning options, with international scholarships (Aberdeen Global Scholarship) and guaranteed accommodation for new students, underpinned by strong rankings and a long history.
Target Customer
Prospective students (domestic and international), current students seeking degrees, researchers seeking PhD opportunities, and Go Abroad participants.
Key Differentiator
530+ year history; UK Top 20 and World Top 250 status; leadership in energy transition; international student scholarships and guaranteed accommodation; diverse global community (130 nationalities); flexible study options including online degrees.
Implementation Timeline
Not specified in provided content
Pain Points
- 1Cost of study for international students
- 2Finding affordable accommodation
- 3Access to scholarships and financial support
Key Features
- 1Aberdeen Global Scholarship (£6k/year UG, £8k/year Masters) for international students
- 260 undergraduate subject areas; ~400 degree programmes
- 3Online Degrees and flexible study options
- 4Go Abroad and international study opportunities
- 5Accommodation guaranteed for all new students
- 6International student support (International Office) and diverse community
Target Customer Industries
Decision Makers
- 1Rector
Client Results
- 1UK Top 20 and World Top 250 status (Guardian University Guide 2026)
- 23rd in Scotland, Wales and Northern Ireland for student satisfaction (National Student Survey 2025)
- 3QS World University Rankings 2025: Sustainability 3rd in Scotland, 25th in UK
- 4Queen's Anniversary Prize for research and teaching in Soil Science (2021)
Competitive Advantages
- 1Longstanding history and established reputation since 1495
- 2Strong rankings and awards across UK and sustainability metrics
- 3Aberdeen Global Scholarship supports international students
- 4Accommodation guaranteed for new students
- 5International, diverse student community (130 nationalities)
- 6Flexible learning pathways including online degrees and Go Abroad
Key Benefits
Case Studies & Success Stories
Funding award enables new blood pressure medication research
Scottish Funding Council funding supports Aberdeen-affiliated research and potential development of a novel blood pressure medication.
Aberdeen projects win three prizes at Scotland's Converge awards
University of Aberdeen projects recognized with three prizes at the 2025 Converge Awards.
Additional Product Information
Product Description
A historic, research-intensive university offering undergraduate and postgraduate degrees, online learning options, and international study opportunities, with scholarships such as the Aberdeen Global Scholarship and guaranteed accommodation for new students.
Target Market
Prospective undergraduate and postgraduate students (international and domestic), and learners seeking online degrees or Go Abroad opportunities.
Unique Value Proposition
A centuries-old, globally engaged university that offers extensive degree options, significant scholarships for international students, guaranteed accommodation, and a commitment to sustainability and energy transition.
Technical Requirements
Not specified in provided content
Pricing Model
Tuition fees with scholarships (Aberdeen Global Scholarship); international deposit for CAS; accommodation options
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