University of Calgary
Business Profile
Core Value Proposition
University of Calgary provides higher education and research opportunities to empower students to start careers, companies, or new cures, and to pursue new skills with an entrepreneurial mindset.
Target Customer
Prospective undergraduate and graduate students, current students, international and Indigenous students, families and supporters, and working professionals seeking professional and continuing education.
Key Differentiator
Canada’s entrepreneurial university with a multi-campus presence (Main, Foothills, Qatar, Downtown, Spy Hill), 14 faculties, 250+ programs, and a stated aim to be a global intellectual hub and one of Canada’s top five research universities.
Implementation Timeline
University Entrance Program (UEP) guides applicants from application to admission, then to course registration; UEP is designed as a starting point with courses taken in Open Studies before transferring to an undergraduate program. UEP offers include: applying, receiving a decision, accepting admission, preparing for registration, and transferring previous coursework; UEP students can take up to 12 units per semester (maximum 36 units).
Pain Points
- 1Accessing admission pathways to undergraduate programs and understanding transfer credits and admission requirements.
- 2Finding structured pathways (like University Entrance Program) that guarantee admission to eligible Arts/Science programs and provide transfer credit guidance.
- 3Financing education and navigating tuition, scholarships, and financial support options.
Key Features
- 1250+ undergraduate programs across 14 faculties.
- 2Graduate programs with 225 credentials across 80 programs.
- 3Professional and Continuing Education with 1,200+ courses/seminars and 70 certificate programs.
- 4University Entrance Program (UEP) with Arts and Science tracks, including transfer credit and guaranteed admission to eligible programs.
- 5Five campuses: Main Campus, Foothills Campus, Qatar Campus, Downtown Campus, Spy Hill Campus.
- 6Advising and support services via Undergraduate Advising Teams and the Registrar’s Office; Student financials and support resources.
Target Customer Industries
Decision Makers
- 1Exploratory Advisor (Student Success Centre)
- 2Registrar
Client Results
- 134,000+ students enrolled (26,000 undergraduate and 8,000 graduate).
- 2250+ programs across 14 faculties.
- 31,200+ professional/continuing education courses and 70 certificate programs.
- 4Five campuses enabling diverse geographic presence.
Competitive Advantages
- 1Strong emphasis on entrepreneurship and entrepreneurial thinking embedded across programs.
- 2Large, multi-campus institution with diverse program offerings and pathways (Arts and Science streams, Open Studies, Professional & Continuing Education).
- 3Clear admission pathways (UEP) with transfer credit and guaranteed admission to eligible programs.
- 4Robust student support (advising, registrar services, finance options) and a wide range of financial aid resources.
Key Benefits
Additional Product Information
Product Description
A public post-secondary institution in Alberta, founded in 1966, with five campuses (Main, Foothills, Qatar, Downtown, Spy Hill), 14 faculties, 250+ programs, and more than 34,000 students (approx. 26,000 undergraduate and 8,000 graduate).
Target Market
Prospective students (undergraduate, graduate, open studies), current students seeking ongoing support, international and Indigenous communities, professionals pursuing continuing education, and industry/government partners seeking research collaboration.
Unique Value Proposition
Canada’s entrepreneurial university delivering a broad, multi-campus education with extensive programs, strong research culture, and structured pathways like the University Entrance Program to facilitate admission and transfer.
Technical Requirements
Not specified in the provided content.
Pricing Model
Not specified in the provided content.
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