University of Leeds
Business Profile
Core Value Proposition
University of Leeds provides world-class higher education and research opportunities for students and employers, delivering undergraduate and postgraduate programs, research, and partnerships.
Target Customer
Prospective and current students (undergraduate, masters, research degrees), international students, alumni, staff, and industry partners.
Key Differentiator
Member of the Russell Group; ranked among the world’s top universities (QS World Rankings 2026) and highlighted for employer targeting (6th most targeted by employers according to High Fliers 2025).
Implementation Timeline
Not specified in content
Pain Points
- 1Navigating course options and understanding how to apply to Leeds.
- 2Funding and scholarships for postgraduate study.
- 3Accommodation and campus-life logistics, including open days and visits.
Key Features
- 1Undergraduate and Masters courses; Research degrees; International and online courses.
- 2Open days (including October 2025 Open Days) and virtual open day options.
- 3Funding and scholarships information and options.
- 4Campus facilities, student life resources, and alumni networks.
- 5Course search and program discovery tools.
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Not explicitly stated; evidence suggests graduates experience strong employability signals (e.g., '6th most targeted by employers').
Competitive Advantages
- 1Russell Group membership and status as a large, research-intensive university.
- 2World-class research outputs and ‘world-top-100’ university ranking.
- 3Strong employer appeal (high employer targeting).
- 4Diverse faculties and campus-city environment.
Key Benefits
Case Studies & Success Stories
Katie’s story
‘I love that it’s a campus university on the edge of the city.’
Emilio’s story
‘The course exceeded my expectations from the moment I started.’
Nametso’s story
‘Leeds felt like a place where I could try different things.’
Fatema Sharma, MSc International Marketing Management
‘During my time here, everyone I’ve met has been welcoming.’
Additional Product Information
Product Description
A large UK higher education institution and member of the Russell Group, offering undergraduate, masters, and research degrees, with international programs, funding options, open days, and a strong emphasis on world-leading research and employability.
Target Market
Prospective students (undergraduates and postgraduates), international students, researchers, alumni, staff, and industry partners.
Unique Value Proposition
A Russell Group university with world-leading research across disciplines, a campus-based student experience, and strong signals of graduate employability.
Technical Requirements
Not specified
Pricing Model
Not specified in content; funding and scholarships available
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