University of Michigan
Business Profile
Core Value Proposition
University of Michigan provides a comprehensive public higher education and research experience across campuses in Ann Arbor, Dearborn, and Flint, offering 275+ degree programs and $2.04B in research expenditures (FY2024).
Target Customer
{"Prospective students","Current students","Faculty and staff","Alumni","Donors"}
Key Differentiator
A top-ranked public university with a multi-campus system (Ann Arbor, Dearborn, Flint), 19 schools and colleges, strong research funding, and active arts, health, and community initiatives.
Implementation Timeline
Not specified in the content; value is presented as ongoing and recurring (e.g., annual festivals, continuous research activity).
Pain Points
- 1Access to a wide range of degree programs and disciplines
- 2Opportunities for substantial research funding and collaboration
- 3Engagement with arts, culture, and community initiatives
Key Features
- 1275+ degree programs
- 219 schools and colleges
- 3U-M Research expenditures of $2.04B (FY2024)
- 4Multiple campuses: Ann Arbor, Dearborn, Flint
- 5Arts initiatives and events (e.g., Michigan Arts Festival)
- 6Participation in national/international programs (e.g., World Solar Challenge)
- 7Community and environmental initiatives (e.g., Great Lakes ecosystem work)
Target Customer Industries
Decision Makers
- 1Regents of the University of Michigan (Board of Regents)
Client Results
- 1More than 275 degree-programs offered
- 219 schools and colleges
- 3U-M Research: $2.04 billion in research expenditures (FY2024)
- 4100+ Top-ranked Graduate Programs
Competitive Advantages
- 1Public university with broad program breadth and research strength
- 2Multi-campus access (Ann Arbor, Dearborn, Flint)
- 3Significant research funding and output
- 4Active arts, culture, and community initiatives
- 5Engagement with national/international initiatives (e.g., World Solar Challenge)
Key Benefits
Case Studies & Success Stories
World Solar Challenge - University of Michigan Solar Car
The U-M solar car was the leading North American car during the 2025 Bridgestone World Solar Challenge, finishing the 1,800-mile race across 4 days in Adelaide, Australia.
Additional Product Information
Product Description
A public research university with campuses in Ann Arbor, Dearborn, and Flint, offering 275+ degree programs across 19 schools and colleges, supported by $2.04B in research expenditures (FY2024) and an active arts and community initiatives ecosystem.
Target Market
Prospective students, current students, faculty and staff, alumni, and donors
Unique Value Proposition
A top-ranked public university with a multi-campus system, extensive breadth of programs, robust research funding, and vibrant arts and community initiatives that engage students, faculty, and the wider community.
Technical Requirements
Not specified
Pricing Model
Not disclosed
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