University of Michigan

Business Profile

Core Value Proposition

University of Michigan provides a comprehensive public higher education and research experience across campuses in Ann Arbor, Dearborn, and Flint, offering 275+ degree programs and $2.04B in research expenditures (FY2024).

Target Customer

{"Prospective students","Current students","Faculty and staff","Alumni","Donors"}

Key Differentiator

A top-ranked public university with a multi-campus system (Ann Arbor, Dearborn, Flint), 19 schools and colleges, strong research funding, and active arts, health, and community initiatives.

Implementation Timeline

Not specified in the content; value is presented as ongoing and recurring (e.g., annual festivals, continuous research activity).

Pain Points

1Access to a wide range of degree programs and disciplines
2Opportunities for substantial research funding and collaboration
3Engagement with arts, culture, and community initiatives

Key Features

1275+ degree programs
219 schools and colleges
3U-M Research expenditures of $2.04B (FY2024)
4Multiple campuses: Ann Arbor, Dearborn, Flint
5Arts initiatives and events (e.g., Michigan Arts Festival)
6Participation in national/international programs (e.g., World Solar Challenge)
7Community and environmental initiatives (e.g., Great Lakes ecosystem work)

Target Customer Industries

Decision Makers

1Regents of the University of Michigan (Board of Regents)

Client Results

1More than 275 degree-programs offered
219 schools and colleges
3U-M Research: $2.04 billion in research expenditures (FY2024)
4100+ Top-ranked Graduate Programs

Competitive Advantages

1Public university with broad program breadth and research strength
2Multi-campus access (Ann Arbor, Dearborn, Flint)
3Significant research funding and output
4Active arts, culture, and community initiatives
5Engagement with national/international initiatives (e.g., World Solar Challenge)

Key Benefits

1Extensive range of degree programs (275+)

2Strong research funding and output (FY2024: $2.04B)

3Diverse campus ecosystem across three locations

4Rich arts, culture, and community initiatives

5Opportunity to participate in high-profile projects (e.g., World Solar Challenge)

Case Studies & Success Stories

World Solar Challenge - University of Michigan Solar Car

Case #1

The U-M solar car was the leading North American car during the 2025 Bridgestone World Solar Challenge, finishing the 1,800-mile race across 4 days in Adelaide, Australia.

Additional Product Information

Product Description

A public research university with campuses in Ann Arbor, Dearborn, and Flint, offering 275+ degree programs across 19 schools and colleges, supported by $2.04B in research expenditures (FY2024) and an active arts and community initiatives ecosystem.

Target Market

Prospective students, current students, faculty and staff, alumni, and donors

Unique Value Proposition

A top-ranked public university with a multi-campus system, extensive breadth of programs, robust research funding, and vibrant arts and community initiatives that engage students, faculty, and the wider community.

Technical Requirements

Not specified

Pricing Model

Not disclosed

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