University of Wisconsin–Oshkosh (UW Oshkosh)
Business Profile
Core Value Proposition
UW Oshkosh provides higher education programs and comprehensive student services to help students succeed.
Target Customer
Prospective students (future students) and current students; parents and university staff involved in admissions, academics, and financial aid.
Key Differentiator
The tagline 'Always One Step Ahead' combined with a centralized 'One Stop for student success' approach offers proactive, consolidated support for students.
Implementation Timeline
Not specified in the content
Pain Points
- 1Navigating admissions and choosing a major
- 2Accessing centralized student support (academic, involvement, financial aid)
- 3Understanding campus resources, costs, and application processes
Key Features
- 1One Stop for student success (help with academics, involvement, financial aid, and more)
- 2Find Your Program and Apply online
- 3Take a virtual campus tour
- 4Handshake for careers and job opportunities
- 5Student health portal, libraries, directory, and other campus resources
Target Customer Industries
Decision Makers
- 1Director of IT
- 2Procurement Manager
- 3Dean/Provost
- 4Vice President/Director of Administration
- 5Admissions Director
Client Results
- 1Streamlined admissions and program selection
- 2Centralized access to student support services
- 3Enhanced career readiness and opportunities via Handshake
Competitive Advantages
- 1Integrated 'One Stop' for student success
- 2Forward-looking positioning with 'Always One Step Ahead'
- 3Access to programs, campus information, and career services in a single hub
- 4Online applications, virtual tours, and career services coordination
Key Benefits
Additional Product Information
Product Description
A university offering undergraduate and graduate programs with centralized student services and resources for admissions, academics, involvement, financial aid, and career development.
Target Market
Prospective students and families planning higher education; current students seeking support; employers and alumni via campus career services
Unique Value Proposition
Always One Step Ahead — combining comprehensive student services with proactive guidance to help students succeed
Technical Requirements
Not specified
Pricing Model
Not specified
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