USO (United Service Organizations)
Business Profile
Core Value Proposition
[USO] provides programs and services to support active-duty service members and military families worldwide.
Target Customer
Active-duty service members, military families, veterans, and the donors/volunteers who support them.
Key Differentiator
Global network of USO centers, programs and volunteers delivering a 'home away from home' for service members wherever they are; funded by donations and partnerships; the organization states, 'We go where no other nonprofits can to make service members feel supported and understood.'
Implementation Timeline
Immediate access to programs and centers; ongoing, long-term engagement as service members and families participate in programs and events.
Pain Points
- 1Loneliness, separation, and homesickness for service members during deployments or while stationed away from family (care packages, centers, free Wi‑Fi, and calls home).
- 2Transition to civilian life and career development (Transition Program, Job Board, mentorship, and credentialing resources).
- 3Family strain during deployments (family programs, parenting and kids activities, wellness programming, and community networking).
Key Features
- 1USO centers at airports and military installations providing welcoming spaces for service members and families.
- 2Care Package Program delivering essential items and snacks to service members in need.
- 3USO2GO and Mobile USO programs bringing center-like amenities to isolated or deployed locations.
- 4Entertainment and celebrity tours providing morale and connection opportunities for service members and families.
- 5Education and career resources including online learning access (Skillsoft Percipio, Coursera) and the USO Job Board with mentorship and financial wellness resources.
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Supportable scale: 5 million service members and their families aided
- 2250+ locations around the globe
- 320,000 annual volunteers
- 46.5 million program and service participants
- 532,000+ service members provided USO Entertainment around the world
- 63.3+ million messages of support sent
Competitive Advantages
- 1Extensive, global footprint with 250+ locations and mobile options (USO2GO, Center-in-a-Box).
- 2Comprehensive portfolio spanning care packages, center services, entertainment, family programs, education, and transition support.
- 3Strong emphasis on connection and morale (free calls home, Wi‑Fi, care packages, celebrity tours) and family well-being.
- 4Dedicated to serving active-duty, wounded/ill and injured, and transitioning service members and military families; partnerships with veteran organizations.
Key Benefits
Case Studies & Success Stories
From Naples to Home: How the USO Brings Familiar Flavors to Service Members in Italy
USO Naples hosts gatherings that provide familiar flavors and traditions to service members abroad to ease homesickness and strengthen connections.
Far From Home, Never Alone: How the USO Supports Service Members Deployed to Lithuania
The USO operates a staffed Center in Lithuania to provide morale support and community for deployed U.S. service members.
Meet Alicia: A USO Volunteer Who Serves with a Mother’s Heart in California
USO volunteer Alicia Webb supports service members and families at Ontario International Airport, inspired by her son’s service.
From Rucksacks to Backpacks: How the USO Helped Military Kids in Jacksonville, Florida, Start the School Year Strong
USO and partners provided school supplies and support to military children to ease the transition back to school.
Even While Deployed, Military Parents Show Up for their Children’s First Day of School with Some Help from the USO
In Romania, USO programs enabled deployed service members to contribute to back-to-school efforts for their children.
The Power of Friendship: How One Airman Saved Another from Suicide
A story highlighting mental health support and friendship among service members in Germany with USO involvement.
We’re With Phan and Tammy: Married Service Members and Volunteers Who Have Used the USO to Stay Connected Through Deployment
A couple describes how volunteering with the USO helped them stay connected during deployments.
We’re with Robin: A Military Spouse Who Found Strength During Deployments by Volunteering with the USO
Robin Mikel’s story illustrates community, strength, and purpose found through USO volunteering during deployments.
Additional Product Information
Product Description
A not-for-profit organization delivering programs and services to support active-duty service members, military families, veterans, and the broader military community worldwide, including centers, care packages, entertainment, education, and transition support.
Target Market
Active-duty service members, military families, veterans, and their supporters/donors who fund and volunteer to sustain USO programs.
Unique Value Proposition
We go where no other nonprofits can to make service members feel supported and understood.
Technical Requirements
Not specified in content.
Pricing Model
Funded through donations, monthly giving, and corporate partnerships; no product pricing disclosed.
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