USU Extension

Business Profile

Core Value Proposition

USU Extension provides research-based programs and resources to improve the lives of individuals, families and communities throughout Utah.

Target Customer

Utah residents and communities; county governments and county residents; farmers and producers; small business owners and entrepreneurs; youth and families served by 4-H; educators and community organizations.

Key Differentiator

A land-grant extension program operated through a cooperative agreement among the U.S. Department of Agriculture, Utah State University, and county governments, with a presence in every Utah county (38 locations) and a focus on integrating teaching, research, and public service.

Implementation Timeline

Online courses and resources are available for immediate access; on-site county programs and centers operate on local schedules, with typical engagement spanning weeks to months depending on the program.

Pain Points

1Access to local, research-based information across agriculture, health, family life, and community development.
2Need for practical education and workforce development (online courses, certifications, and CEUs).
3Support for small businesses and local economic development through recognized extension programs and centers.

Key Features

1County Extension offices and a nationwide network of 38 locations (including gardens/centers and Small Business Development Centers).
2Online courses and a searchable online store, with topics such as Climate Essentials, Food Safety, Health, Homebuyer Education, and more.
3Extensión en Español and a variety of programs across Agriculture & Natural Resources, Business & Community, Food, Health & Wellness, Gardening, 4-H & Youth, and more.
4Publications, news, and impact reports highlighting outcomes and program evaluations.
5Partnerships with 4-H, Utah Wellbeing Project, Utah Women & Leadership Project, and Utah Manufacturing Extension Service, among others.

Target Customer Industries

Decision Makers

1County Extension Director (best-guess based on structure)
2Small Business Development Center Director (best-guess based on centers listed)
3Program Manager (best-guess)
4Director of Extension (best-guess)

Client Results

1Delivery of research-based information to Utah communities and individuals, enabling informed decisions in health, nutrition, agriculture, and family life.
2Youth development and leadership through 4-H programs and related initiatives.
3Support for local businesses through Small Business Development Centers and business-focused programs.

Competitive Advantages

1Research-based, unbiased information aligned with land-grant mission.
2Extensive local presence with 38 locations across Utah, including county offices and centers.
3Integrated model combining teaching, research, and public service with diverse program areas (agriculture, health, business, youth, etc.).

Key Benefits

1Access to research-based information and education across multiple domains (agriculture, health, family, business, youth).

2Local, county-based presence with tailored, community-focused programming.

3Flexible delivery via online courses, in-person offices, gardens/centers, and small business centers.

Case Studies & Success Stories

Horse Powered Reading Retreat Program

Case #1

Evaluation of a youth education program focused on reading and development (part of Outcomes & Impact reporting).

Utah Latino Youth Leadership Development

Case #2

Overview of the program’s role in developing leadership among Latino youth (as listed in Impact & Outcomes issues).

Preparing Youth for Careers in Drone Aviation: Evaluating Washington County Programs

Case #3

Assessment of youth career-prep programs in drone aviation within a Utah county context.

Innovative Food Security Program: NourishTank

Case #4

Food security initiative highlighted in Outcomes & Impact reporting.

Evaluating 51 Years of the High School Range Camp

Case #5

Longitudinal evaluation of a long-running youth program (Range Camp).

Additional Product Information

Product Description

Utah State University Extension provides research-based programs and resources to improve the lives of individuals, families and communities across Utah, operating through a cooperative agreement with USDA, USU, and county governments.

Target Market

Utah residents, families, farmers, youth (4-H participants), small businesses, and local government partners across Utah counties.

Unique Value Proposition

Locally present, research-based extension services tied to a land-grant mission and delivered through county partnerships, with broad program areas from agriculture to small business and youth development.

Technical Requirements

Internet access for online courses; cookies and privacy policies apply as part of USU site usage; content is accessible via multiple county offices and centers.

Pricing Model

Online courses described as affordable; no specific pricing details provided in the content.

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