USU Extension
Business Profile
Core Value Proposition
USU Extension provides research-based programs and resources to improve the lives of individuals, families and communities throughout Utah.
Target Customer
Utah residents and communities; county governments and county residents; farmers and producers; small business owners and entrepreneurs; youth and families served by 4-H; educators and community organizations.
Key Differentiator
A land-grant extension program operated through a cooperative agreement among the U.S. Department of Agriculture, Utah State University, and county governments, with a presence in every Utah county (38 locations) and a focus on integrating teaching, research, and public service.
Implementation Timeline
Online courses and resources are available for immediate access; on-site county programs and centers operate on local schedules, with typical engagement spanning weeks to months depending on the program.
Pain Points
- 1Access to local, research-based information across agriculture, health, family life, and community development.
- 2Need for practical education and workforce development (online courses, certifications, and CEUs).
- 3Support for small businesses and local economic development through recognized extension programs and centers.
Key Features
- 1County Extension offices and a nationwide network of 38 locations (including gardens/centers and Small Business Development Centers).
- 2Online courses and a searchable online store, with topics such as Climate Essentials, Food Safety, Health, Homebuyer Education, and more.
- 3Extensión en Español and a variety of programs across Agriculture & Natural Resources, Business & Community, Food, Health & Wellness, Gardening, 4-H & Youth, and more.
- 4Publications, news, and impact reports highlighting outcomes and program evaluations.
- 5Partnerships with 4-H, Utah Wellbeing Project, Utah Women & Leadership Project, and Utah Manufacturing Extension Service, among others.
Target Customer Industries
Decision Makers
- 1County Extension Director (best-guess based on structure)
- 2Small Business Development Center Director (best-guess based on centers listed)
- 3Program Manager (best-guess)
- 4Director of Extension (best-guess)
Client Results
- 1Delivery of research-based information to Utah communities and individuals, enabling informed decisions in health, nutrition, agriculture, and family life.
- 2Youth development and leadership through 4-H programs and related initiatives.
- 3Support for local businesses through Small Business Development Centers and business-focused programs.
Competitive Advantages
- 1Research-based, unbiased information aligned with land-grant mission.
- 2Extensive local presence with 38 locations across Utah, including county offices and centers.
- 3Integrated model combining teaching, research, and public service with diverse program areas (agriculture, health, business, youth, etc.).
Key Benefits
Case Studies & Success Stories
Horse Powered Reading Retreat Program
Evaluation of a youth education program focused on reading and development (part of Outcomes & Impact reporting).
Utah Latino Youth Leadership Development
Overview of the program’s role in developing leadership among Latino youth (as listed in Impact & Outcomes issues).
Preparing Youth for Careers in Drone Aviation: Evaluating Washington County Programs
Assessment of youth career-prep programs in drone aviation within a Utah county context.
Innovative Food Security Program: NourishTank
Food security initiative highlighted in Outcomes & Impact reporting.
Evaluating 51 Years of the High School Range Camp
Longitudinal evaluation of a long-running youth program (Range Camp).
Additional Product Information
Product Description
Utah State University Extension provides research-based programs and resources to improve the lives of individuals, families and communities across Utah, operating through a cooperative agreement with USDA, USU, and county governments.
Target Market
Utah residents, families, farmers, youth (4-H participants), small businesses, and local government partners across Utah counties.
Unique Value Proposition
Locally present, research-based extension services tied to a land-grant mission and delivered through county partnerships, with broad program areas from agriculture to small business and youth development.
Technical Requirements
Internet access for online courses; cookies and privacy policies apply as part of USU site usage; content is accessible via multiple county offices and centers.
Pricing Model
Online courses described as affordable; no specific pricing details provided in the content.
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