UW-Whitewater
Business Profile
Core Value Proposition
UW-Whitewater provides affordable, career-ready undergraduate and graduate degrees with strong employment outcomes and a comprehensive campus and online learning ecosystem.
Target Customer
{"Prospective undergraduate students","Prospective graduate students","Current students","Parents and families","Employers recruiting graduates","Alumni"}
Key Differentiator
Low-cost public university with two campuses (Whitewater and Rock County), Wisconsin's largest business school, a top-ranked MBA in the state, and College of Distinction recognition, plus broad career connections (Handshake) and extensive student support.
Implementation Timeline
{"Value realized over the duration of degree programs (typically 2–4 years for undergraduates; longer for some graduate programs)","Fall 2026 applications open now"}
Pain Points
- 1High cost of higher education and debt burden
- 2Uncertainty about post-graduation employment or further study
- 3Navigating resources and services across two campuses and many programs
Key Features
- 1Undergraduate, Graduate, and Online degree programs
- 2Two campuses: Whitewater and Rock County
- 3Stellic for academic planning and progression
- 4Handshake job board with a large employer network
- 5Student support services (First-gen resources, Warhawk Pantry, Emergency Fund, Tutoring Center, Center for Students with Disabilities)
Target Customer Industries
Decision Makers
- 1Chancellor
- 2Dean of Students
Client Results
- 198% of graduates employed in their field or in graduate school within a year
- 216,000 employers recruit students on Handshake
- 3Largest freshman class in a decade (enrollment growth) and broad student body
Competitive Advantages
- 1Lowest total cost among Wisconsin four-year campuses
- 2Wisconsin's largest business school
- 3Top-ranked MBA program in Wisconsin
- 4College of Distinction recognition for teaching and student success
- 5Robust employer connections via Handshake and strong employment outcomes
Key Benefits
Case Studies & Success Stories
UW-Whitewater faculty named Fulbright Scholars in Colombia, Belize
Faculty recognized with Fulbright scholarships, highlighting international scholarly engagement and academic distinction.
Warhawk-led team finalist in national AI business competition
Student/teams achieving national recognition for AI-driven business projects.
Hired Before Graduation program / Meet our Hired Before Graduation students
Showcases employer engagement and early employment pathways through campus initiatives.
Additional Product Information
Product Description
A public university offering undergraduate and graduate degrees with online options, two-campus presence (Whitewater and Rock County), and extensive student success programs and employer connections.
Target Market
Prospective and current undergraduate and graduate students, families, alumni, and employers seeking graduates.
Unique Value Proposition
Affordable, high-quality degrees with strong career outcomes and a broad network of employers, supported by a two-campus model and recognized teaching excellence.
Technical Requirements
{"Internet access and UW-Whitewater accounts for Stellic (planning) and Handshake (career services)","Access to online degrees via university platforms"}
Pricing Model
Explicit pricing not listed; described as a low-cost option within Wisconsin’s UW System; cost calculator and tuition-related information available on the site
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