Verywell Health
Business Profile
Core Value Proposition
Verywell Health provides reliable, understandable, and credible health information and expert advice that helps readers know more and feel better.
Target Customer
General health information readers and health consumers seeking credible medical information; potential advertisers seeking access to a health-focused audience.
Key Differentiator
Editorial integrity and medical expertise: content is vetted by a Medical Expert Board (over 150 board-certified physicians across 30+ specialties), fact-checked with primary sources, updated to reflect medical advances, and kept independent from advertiser influence with a clear separation between editorial and advertising.
Implementation Timeline
Not specified in the content.
Pain Points
- 1Online health information can be confusing or alarming due to jargon and inconsistent quality.
- 2Readers need up-to-date, evidence-based health guidance that reflects current research.
- 3Desire for credible information that is easy to understand and actionable.
Key Features
- 1Medical Expert Board with 150+ board-certified physicians across 30+ specialties who vet content.
- 2Editorial Process emphasizing clarity, accuracy, up-to-date research, and independent journalism.
- 3Fact-checking with current primary references and inline citations; emphasis on evidence-based content.
- 4Large article library (22,000+ articles) covering a broad range of health topics.
- 5Health A-Z index and topic finders (A-Z browse by topic, find a topic by first letter).
- 6Dedicated tools and resources (e.g., lab test analyzers and health calculators) and ongoing health news coverage.
Target Customer Industries
Decision Makers
- 1Chief Revenue Officer
- 2SVP Marketing
- 3Senior Editorial Director
- 4Chief Medical Officer
Client Results
- 1Readers are empowered to make informed health decisions with credible, up-to-date information.
- 2Improved health literacy through clear explanations and evidence-based guidance.
Competitive Advantages
- 1Independent, advertiser-free editorial integrity (Content Integrity Promise).
- 2Extensive Medical Expert Board (150+ physicians) ensuring medical accuracy across 30+ specialties.
- 3Clear separation between editorial content and advertising with transparency for readers.
- 4Large, continually updated library of health articles (22,000+).
- 5Award-winning recognition in healthcare media and a track record of credibility.
Key Benefits
Additional Product Information
Product Description
Verywell Health is a health information platform that provides credible, understandable, and up-to-date medical information and expert guidance to help readers make informed health decisions.
Target Market
Health information readers and health consumers seeking credible medical guidance; advertisers seeking access to a health-focused audience.
Unique Value Proposition
Credible, evidence-based health information vetted by a large Medical Expert Board, with strict editorial integrity and a proven separation between editorial content and advertising, backed by extensive readership and topic coverage.
Technical Requirements
Not specified in the content.
Pricing Model
Not disclosed in the content.
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