Condé Nast Advertising

Business Profile

Core Value Proposition

Condé Nast Advertising provides a suite of products across Condé Nast brands and platforms to leverage iconic editorial content and a broad, engaged audience to drive business outcomes for brands and partners.

Target Customer

Advertisers and brand partners (including marketing teams and agencies) seeking premium reach and influence across Condé Nast’s portfolio of brands and platforms.

Key Differentiator

Access to world-leading, iconic brands across multiple formats (print, digital, video, audio, social) with unparalleled targeting, deep audience insight, and a global footprint across 32 markets; plus live events, licensing, and branded properties that extend brand experiences.

Implementation Timeline

Not specified in the provided content

Pain Points

1Need broad, premium reach across trusted, influential media brands
2Desire for multi-platform campaigns with precise targeting and deep audience insights
3Opportunity to engage audiences through live events and experiential formats

Key Features

1Condé Nast Advertising across all platforms (print, digital, video, audio, social)
2Events: Condé Nast Events (e.g., Vogue World, Pitchfork Music Festival, Glamour Shopping Week, GQ Men of the Year)
3Licensing: Content Licensing, Media Licensing, Product Licensing, Branded Property
4Branded Properties: retail, restaurants, bars, with plans for branded residences/hotels
5Condé Nast Stages (production facility for editorial content)
6Condé Nast Stores (retailer/brand collaborations and products)

Target Customer Industries

Decision Makers

1Chief Executive Officer
2Chief Revenue Officer
3Chief Product And Technology Officer
4Chief Corporate Affairs and Communications Officer
5Chief People Officer
6Chief Financial Officer
7Chief of Staff
8Chief Content Officer and Global Editorial Director of Vogue
9Managing Director (regional leaders)

Client Results

1Not specified in the provided content

Competitive Advantages

1Iconic, diverse brand portfolio with reach across 32 markets
2Integrated products across multiple platforms (print, digital, video, audio, social)
3Deep audience insight and robust targeting capabilities
4Live events and experiential opportunities that align with editorial ethos
5Extensive licensing and branded property opportunities to extend the brand experience

Key Benefits

1Access to a portfolio of iconic brands across multiple formats and markets

2Enhanced targeting and audience insight for more effective campaigns

3Opportunities for live events and experiential marketing

4Ability to extend brand presence through licensing and branded properties

Additional Product Information

Product Description

Advertising arm of Condé Nast offering cross-platform products, live events, licensing, and branded experiences designed to leverage the brands’ influence and audience reach.

Target Market

Advertisers, brands, and agencies seeking premium reach and engagement through Condé Nast’s brands and formats.

Unique Value Proposition

Premium, globally distributed editorial brands combined with a suite of advertising products, events, and licensing that deliver influential reach, targeted audience insights, and immersive brand experiences.

Technical Requirements

Not specified in the provided content

Pricing Model

Not specified in the provided content

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