Visit Orlando
Business Profile
Core Value Proposition
Visit Orlando provides an official vacation planning resource for Orlando, offering hotels, restaurants, things to do and planning tools to help travelers plan their visit.
Target Customer
Travelers planning a trip to Orlando, including families with kids, visitors traveling with kids, adults and groups seeking hotels, attractions, events and planning resources.
Key Differentiator
Official, centralized Orlando tourism resource; Orlando's Only Official Website providing free planning assistance and a comprehensive directory of hotels, attractions and events.
Implementation Timeline
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Pain Points
- 1Finding suitable accommodations (hotels and resorts) for a trip
- 2Discovering attractions and activities beyond theme parks
- 3Accessing cohesive planning resources and assistance
Key Features
- 1Plan Your Visit / Trip Planner
- 2Interactive Map
- 3Visit Orlando App
- 4Travel Partners and Planning Resources
- 5Events, Tickets and Places to Stay information
Target Customer Industries
Competitive Advantages
- 1Official, centralized source for Orlando information (Orlando's Only Official Website)
- 2Free, complimentary vacation planning assistance
- 3Extensive accommodation options (480+ hotels and resorts, 130,000+ rooms)
- 4Comprehensive coverage of theme parks, attractions, events, and experiences beyond the parks
- 5Interactive tools (Interactive Map, Trip Planner) to streamline planning
Key Benefits
Additional Product Information
Product Description
Orlando's official vacation planning resource and destination marketing organization site offering hotels, restaurants, things to do, travel planning tools, and planning services.
Target Market
Individuals planning to visit Orlando, including families, adults, couples and groups seeking hotels, attractions, events and planning resources
Unique Value Proposition
Official, free, comprehensive planning resource with an all-in-one directory of hotels, attractions, events and planning tools, backed by the city’s tourism authority.
Technical Requirements
Site requires a modern browser; the pages note that 'Your browser is not supported' and recommend Chrome, Firefox, Edge, or Safari.
Pricing Model
Free to use; complimentary vacation planning assistance available
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