Visit Phoenix
Business Profile
Core Value Proposition
Visit Phoenix provides a centralized, official resource for planning and experiencing Greater Phoenix, including things to do, places to stay, events, deals, passes, and travel resources.
Target Customer
Travelers planning trips to Greater Phoenix; meeting planners and convention organizers; travel trade partners; media seeking destination information.
Key Differentiator
Official destination marketing organization for Greater Phoenix offering integrated planning resources, deals, an attractions pass, marketplace, and travel guides in one place.
Implementation Timeline
Not specified in the content.
Pain Points
- 1Finding comprehensive, up-to-date information about activities, accommodations, and events in Greater Phoenix.
- 2Accessing discounts and passes to attractions and experiences.
- 3Coordinating travel for groups, meetings, and events with planning resources and vendor connections.
Key Features
- 1Things To Do, Places To Stay, and Sonoran Desert destination guides.
- 2Visit Phoenix Deals and Visit Phoenix Attractions Pass (discounted access to attractions).
- 3Visit Phoenix Marketplace, travel guides, and planning resources for meetings and travel trade.
- 4Travel Trade and Meeting Planner resources, RFP submission, and planner guides.
Target Customer Industries
Decision Makers
- 1Meeting Planner
- 2Event Planner
- 3Travel Manager
- 4Procurement Specialist
- 5Destination Marketing Executive
Client Results
- 1Streamlined trip planning with a single source for activities, accommodations, and events.
- 2Access to deals and a dedicated attractions pass to enhance visitor experiences.
- 3Improved coordination for meetings and group travel through planner resources and RFP workflows.
Competitive Advantages
- 1Official, centralized source for Greater Phoenix destination information.
- 2Integrated deals, passes, marketplace, and planning resources in one platform.
- 3Brand-aligned, destination-specific content tailored to travelers and event planners.
Key Benefits
Additional Product Information
Product Description
The official destination marketing organization for Greater Phoenix, providing travel guides, deals, an attractions pass, marketplace, and planning resources for visitors and travel trade.
Target Market
Visitors planning to travel to Greater Phoenix, event and meeting organizers, travel trade partners, and media seeking destination information.
Unique Value Proposition
One-stop, official destination resource that combines trip planning, deals, passes, and marketplace for Greater Phoenix.
Technical Requirements
Not specified in the content.
Pricing Model
Not specified in the content; pricing for deals/passes not detailed.
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