VPRO Mediaplatform

Business Profile

Core Value Proposition

VPRO Mediaplatform provides provocative, original stories and ideas that enrich the world.

Target Customer

The general public in the Netherlands interested in independent, innovative programming; makers who want to engage with VPRO and subscribe to newsletters.

Key Differentiator

A creative public broadcaster that uses boundary-pushing storytelling and intelligent imagination to share new ideas and insights, positioned as a mediaplatform for stories and ideas that enrich the world.

Implementation Timeline

Not specified in the content

Pain Points

Key Features

1Programs catalog and navigation (Programma's)
2Events (Evenementen) and live meet-ups
3Current and upcoming content across TV and online (Actueel Nu en straks op TV)
4Newsletters and subscription options
5Opportunities for makers to pitch program ideas and podcasts (Pitch je eigen programmaplan / pitch je eigen podcastplan)
6Podcasts and genre organization (Alle podcasts)
7VPRO Gids and cinema/documentary catalogs
8Careers, stages, and organizational information for makers

Target Customer Industries

Competitive Advantages

1Independent, vernieuwend (innovative), diverse and socially relevant programming
2Boundary-pushing storytelling with a public-interest focus
3Support for makers to pitch and develop new content
4Integrated ecosystem of programs, events, newsletters, podcasts, and guides

Key Benefits

1Inspires the public with independent, innovative and diverse programming

2Access to a wide catalog of programs, newsletters, and podcasts

3Direct pathway for makers to pitch program and podcast ideas

4Public-interest broadcasting that aims to enrich public discourse

Additional Product Information

Product Description

Mediaplatform for provocative, original stories and ideas that enrich the world; a content ecosystem from a creative public broadcaster

Target Market

General public in the Netherlands and content creators/makers seeking to engage with VPRO; potential members

Unique Value Proposition

A creative public broadcaster offering a rich content catalog combined with direct opportunities for creators to pitch ideas, delivering independent, boundary-pushing storytelling

Pricing Model

Membership pricing: €25 per year to become a VPRO member

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