W&V WuV (W&V) – Executive media and marketing news platform
Business Profile
Core Value Proposition
W&V WuV provides current news, trends, cases, fallstudien, analyses, interviews, and studies in marketing, advertising, media and related fields to marketing decision-makers.
Target Customer
Marketing decision-makers and advertisers; executives, agencies, and media professionals seeking insights.
Key Differentiator
Integrated membership-based platform offering not only news but also Executive Briefing, KI & Tech Academy, events, a magazine, and a job marketplace under the W&V brand.
Implementation Timeline
Not specified in content
Pain Points
- 1Need up-to-date, reliable information on marketing, media and advertising.
- 2Desire for actionable case studies and expert interviews to inform strategy.
- 3Access to curated executive-level insights and training in AI/tech for marketing.
Key Features
- 1News and trends in marketing, advertising, media, market research, campaigns, and social media
- 2Interviews, analyses, and case studies
- 3Executive Briefing, Marketing Commerce, KI & Tech Academy
- 4Events, magazine, exclusive membership access
- 5Stellenmarkt (job marketplace) and newsletter
Target Customer Industries
Decision Makers
- 1Chief Marketing Officer (CMO)
- 2Kommunikationschefin
- 3Kommunikationschef
- 4Vorstandsvorsitzende
- 5Executive (CEO)
- 6Performance Marketing Manager
Client Results
- 1Rewe: Taylor Swift event generated 21 million views
- 24 million views from UGC without media budget
Competitive Advantages
- 1Comprehensive cross-topic coverage (marketing, advertising, media, market research)
- 2Membership access to all content including exclusive items
- 3Additional formats like Executive Briefing, AI/Tech Academy, events
Key Benefits
Case Studies & Success Stories
Audio-Strategie: Telekom-Kampagne 'Gegen Hass im Netz'
Demonstrates how audio can be used effectively as a campaign channel; includes the numbers behind the campaign's success.
Taylor-Swift-Event beschert Rewe 21 Millionen Views
Campaign event delivering 21 million views.
4 Millionen Views ohne Media-Budget: Wenn UGC zum Marken-Asset wird
User-generated content strategy delivering millions of views without paid media.
Additional Product Information
Product Description
Aktuelle Nachrichten aus Marketing, Werbung, Media und Medien; Inhalte umfassen News, Trends, Cases, Fallbeispiele, Analysen, Interviews, Studien zu Marketing, Agenturen, Werbung, Medien, Marktforschung, Kampagnen, Social Media.
Target Market
Marketing decision-makers, advertisers, agencies, and media professionals seeking industry insights
Unique Value Proposition
Integrated, membership-based access to comprehensive, executive-grade marketing and media content, including AI/tech training and events
Technical Requirements
Not specified in content; membership-based access likely required for full content
Pricing Model
Membership with 3 months from 19.90 EUR; cancel anytime
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