W&V WuV (W&V) – Executive media and marketing news platform

Business Profile

Core Value Proposition

W&V WuV provides current news, trends, cases, fallstudien, analyses, interviews, and studies in marketing, advertising, media and related fields to marketing decision-makers.

Target Customer

Marketing decision-makers and advertisers; executives, agencies, and media professionals seeking insights.

Key Differentiator

Integrated membership-based platform offering not only news but also Executive Briefing, KI & Tech Academy, events, a magazine, and a job marketplace under the W&V brand.

Implementation Timeline

Not specified in content

Pain Points

1Need up-to-date, reliable information on marketing, media and advertising.
2Desire for actionable case studies and expert interviews to inform strategy.
3Access to curated executive-level insights and training in AI/tech for marketing.

Key Features

1News and trends in marketing, advertising, media, market research, campaigns, and social media
2Interviews, analyses, and case studies
3Executive Briefing, Marketing Commerce, KI & Tech Academy
4Events, magazine, exclusive membership access
5Stellenmarkt (job marketplace) and newsletter

Target Customer Industries

Decision Makers

1Chief Marketing Officer (CMO)
2Kommunikationschefin
3Kommunikationschef
4Vorstandsvorsitzende
5Executive (CEO)
6Performance Marketing Manager

Client Results

1Rewe: Taylor Swift event generated 21 million views
24 million views from UGC without media budget

Competitive Advantages

1Comprehensive cross-topic coverage (marketing, advertising, media, market research)
2Membership access to all content including exclusive items
3Additional formats like Executive Briefing, AI/Tech Academy, events

Key Benefits

1Up-to-date industry news and insights

2In-depth analyses, case studies, and interviews

3Exclusive Executive Briefings and AI/Tech Academy

4Events, magazine, and a job marketplace

5Access to all membership content

Case Studies & Success Stories

Audio-Strategie: Telekom-Kampagne 'Gegen Hass im Netz'

Case #1

Demonstrates how audio can be used effectively as a campaign channel; includes the numbers behind the campaign's success.

Taylor-Swift-Event beschert Rewe 21 Millionen Views

Case #2

Campaign event delivering 21 million views.

4 Millionen Views ohne Media-Budget: Wenn UGC zum Marken-Asset wird

Case #3

User-generated content strategy delivering millions of views without paid media.

Additional Product Information

Product Description

Aktuelle Nachrichten aus Marketing, Werbung, Media und Medien; Inhalte umfassen News, Trends, Cases, Fallbeispiele, Analysen, Interviews, Studien zu Marketing, Agenturen, Werbung, Medien, Marktforschung, Kampagnen, Social Media.

Target Market

Marketing decision-makers, advertisers, agencies, and media professionals seeking industry insights

Unique Value Proposition

Integrated, membership-based access to comprehensive, executive-grade marketing and media content, including AI/tech training and events

Technical Requirements

Not specified in content; membership-based access likely required for full content

Pricing Model

Membership with 3 months from 19.90 EUR; cancel anytime

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