WARC
Business Profile
Core Value Proposition
WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.
Target Customer
World-leading brands, agencies, media owners and academic institutions; marketing professionals seeking evidence-based insights.
Key Differentiator
Evidence-based research combined with results-focused campaign case studies and proprietary data tools delivered through a digital platform plus advisory services.
Implementation Timeline
Not specified in the content; value is described as available through ongoing access to reports, toolkit, and advisory services
Pain Points
- 1Need for evidence-based insights to improve marketing effectiveness
- 2Access to real-world case studies, benchmarks and best practices
- 3Staying ahead of disruptive trends and industry shifts
Key Features
- 1Digital platform with evidence-based research, results-focused case studies, and proprietary data tools
- 2Advisory services (WARC Advisory) to elevate C-suite credibility and strategic impact
- 3Learning programs and courses (e.g., Master of Advertising Effectiveness) plus digital learning resources
- 4Industry reports, trend analyses and category insights (e.g., Marketer's Toolkit, Global Ad Trends, reports with partners like Spotify)
- 5Ask WARC / support services for rapid guidance
Target Customer Industries
Decision Makers
- 1Chief Marketing Officer (CMO)
- 2Senior Strategist
- 3Research Manager
- 4Head of Marketing Technology & Consumer Data
- 5Insights Executive
- 6Brand Manager
- 7Chief Strategy Officer
- 8Lead & Growth Audiences
- 9Associate Strategist
Client Results
- 1Access to data-backed insights, case studies and best practices to support ROI-focused decision making
- 2Support for teaching, research and staying up-to-date with marketing state of play
- 3Enhanced strategic thinking and evidence-based storytelling for campaigns
Competitive Advantages
- 1Trusted by world-leading brands, agencies, media owners and academia
- 2Combination of a digital platform, proprietary data tools and advisory services
- 3Extensive library of case studies and reports with practical, actionable insights
- 4Access to specialist services (Ask WARC) and learning programs
- 5Regularly published reports and Toolkit content addressing current and future marketing disruptions
Key Benefits
Case Studies & Success Stories
The Marketer's Toolkit 2024
Insights on major disruption trends (polarization, generative AI, social issues) and 2024–2025 growth expectations; includes forecast of global ad spend and a sample report.
Creative Effectiveness Lions 2023 – Insights from the winners
Analysis of Cannes Lions winners for creativity and business impact; themes, judges' commentary, and practical tips based on winning work.
Global Ad Trends: Search 3.0
Explores transformation of search with AI, visual/textual intent, and the role of social platforms and retail media.
Welcome to the Future of Digital Commerce
Toolkit 2023 focus on Retail Media, Organizational Readiness and Social Commerce; guidance on opportunities and readiness for marketers.
Sonic boom: How digital audio can help Retail and CPG brands win the path to purchase
Report on digital audio’s role along the marketing funnel in North America and Europe, in partnership with Spotify; ROI and engagement considerations.
The health of creativity: How often is creativity also effective?
WARC Rankings analysis showing that 20% of creatively awarded ideas are also awarded for effectiveness; higher likelihood of effectiveness for highly awarded creativity.
Sports media in the era of fragmentation
Global Ad Trends report examining how sport fits into today’s media ecosystem with industry commentary and IOC interview.
Master of Advertising Effectiveness programme
Online learning program (11 hours over six weeks) for client-side marketers and agency professionals; notable alumni include Google, Miro, Ogilvy, Publicis, BBDO.
Additional Product Information
Product Description
WARC provides marketing effectiveness insights, case studies, benchmarks and guidance to help marketers navigate challenges with evidence-based resources and advisory support.
Target Market
Global marketers, brands, agencies, media owners and academic institutions seeking data-driven marketing insights and benchmarks.
Unique Value Proposition
A comprehensive, evidence-based platform combining research, real-world case studies, proprietary data tools, and advisory services to improve marketing impact and business outcomes.
Technical Requirements
Online platform requiring sign-in/access for full reports; some content gated behind membership; availability of digital learning and advisory services via the platform
Pricing Model
Not specified in the content
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