WaterFire (public art installation and event series)
Business Profile
Core Value Proposition
WaterFire provides a signature public art installation and event series that lights braziers on water in Providence, Rhode Island, to revitalize urban spaces, foster community engagement, and creatively transform the city by presenting WaterFire for all to enjoy.
Target Customer
{"Providence residents","Regional visitors and tourists","Arts and culture enthusiasts","Event attendees and festival goers","Volunteers and community participants","Artists and cultural contributors"}
Key Differentiator
Signature nighttime water-based art installation featuring braziers lit on the river, complemented by onshore programming, exhibitions at the WaterFire Arts Center, and premium experiences like WaterFire Circle VIP access.
Implementation Timeline
Value is realized through recurring seasonal lighting events and ongoing programming; benefits evident with each lighting, exhibitions, and annual initiatives like the FireBall Gala.
Pain Points
- 1Need for engaging urban cultural experiences and nightlife
- 2Desire to revitalize urban spaces and attract visitors to Providence
- 3Need for community engagement and opportunities for artists to showcase work
Key Features
- 1Regular WaterFire lighting events (braziers on the water)
- 2Onshore programming, vendors, and community activations
- 3WaterFire Circle VIP experience with exclusive access and boat rides
- 4WaterFire Arts Center exhibitions and events
- 5WaterFire Accelerate program for emerging artists
- 6Volunteer opportunities and community involvement
- 7Event calendars, planning resources, and travel guidance
Target Customer Industries
Client Results
- 1Large visitor draw (around a million visitors per season)
- 2Urban revitalization and enhanced community engagement
- 3Exposure and support for artists and cultural programs through related initiatives
Competitive Advantages
- 1Iconic, signature WaterFire lighting on water with braziers
- 2Combination of water-based spectacle and onshore programming
- 3Strong municipal and state support and partnerships
- 4Premium experiences (WaterFire Circle) and exclusive access
- 5Active community involvement and volunteer network
Key Benefits
Additional Product Information
Product Description
A signature public art installation and event series that lights braziers on the water in Providence, with accompanying onshore programming, exhibitions, and community initiatives at the WaterFire Arts Center and beyond.
Target Market
{"Providence residents and Rhode Island visitors","Tourists and cultural travelers","Artists, creatives, and cultural participants","Event attendees seeking unique experiences"}
Unique Value Proposition
A distinctive fusion of fire, water, and urban placemaking that revitalizes cities, engages communities, and offers both public experiences and premium, exclusive engagement opportunities.
Technical Requirements
Outdoor event logistics at Waterplace Park and surrounding locations; onshore programming; accessibility accommodations; partnership with Providence Tourism Council; ticketing for premium experiences (WaterFire Circle); calendar integration (iCal/Google Calendar)
Pricing Model
General WaterFire events are publicly accessible; WaterFire Circle offers VIP reception experience with tickets; specific pricing not disclosed in content
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