Wellcome Collection
Business Profile
Core Value Proposition
Wellcome Collection provides a free museum and library exploring health and human experience, with exhibitions, live events, gallery tours and a research library in central London.
Target Customer
General public, students, researchers, educators, and groups visiting for tours or library use
Key Differentiator
A free, centrally located cultural institution that combines a museum, public library and a broad programme of exhibitions and events focused on health, medicine, science, life and art, with strong accessibility features
Implementation Timeline
Not specified in content
Pain Points
- 1Need for free access to cultural and health-focused learning experiences
- 2Desire for inclusive programming (BSL, audio description, captions)
- 3Interest in interdisciplinary exploration at the intersection of health, science, and the arts
Key Features
- 1Free permanent and temporary exhibitions
- 2Daily tours and discussions, including accessible tours
- 3Public library with Reading Room and events
- 4Café, Shop, and venue hire
- 5Accessibility features: step-free access, hearing loops, British Sign Language, captions, audio description
- 6Group visits with advanced bookings for tours
Target Customer Industries
Decision Makers
- 1N/A
Client Results
- 1Public access to content on health, medicine and human experience for education and personal enrichment
- 2Engagement with exhibitions and stories and access to a research library
- 3Inclusive experiences through accessibility features and diverse programming
Competitive Advantages
- 1Free entry to exhibitions and most events
- 2Multidisciplinary focus at the intersection of health, medicine, science, life and art
- 3Public library integration with Reading Room and events
- 4Central London location with strong accessibility commitments
- 5Broad and inclusive programming (BSL, audio description, captions, accessible tours)
Key Benefits
Case Studies & Success Stories
The surgical toolmaker's craft
Photo story exploring the precision and craft involved in making surgical tools
NHS night cleaners
Story highlighting the vital, often unseen role of NHS night cleaners in keeping hospitals safe
Waking up in a new body
Grace Spence Green's account of becoming a disabled patient and her hospital experience
Additional Product Information
Product Description
A free museum and library in central London that explores health and human experience through exhibitions, live events, gallery tours and a research library
Target Market
General public, students, researchers, educators, and groups visiting for tours or library use
Unique Value Proposition
A free, centrally located cultural institution offering a multidisciplinary blend of health, science, life and art through exhibitions, a public library and accessible programming
Technical Requirements
Accessibility features include step-free access, hearing loops, British Sign Language interpretation, captions, and audio-described tours
Pricing Model
All permanent and temporary exhibitions, and most events, are free
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