WestJet
Business Profile
Core Value Proposition
WestJet provides low fare flights and vacation packages, along with a loyalty program (WestJet Rewards) and travel-related services.
Target Customer
{"Individuals and families seeking affordable flights and vacation packages","WestJet Rewards members looking to earn/redeem points and achieve status","Business travelers and corporate groups seeking travel options","Travel agents and corporate clients (WestJet for Travel Agents, Groups and Conventions)"}
Key Differentiator
{"Canada-wide direct flight network and route options","WestJet Rewards loyalty program with points earning, redemption, and status tiers","Co-branded WestJet RBC Mastercard program (WestJet RBC World Elite Mastercard)","Integrated services for business travel and travel agents (WestJet for Business Travel, Travel Agents, Groups and Conventions)"}
Implementation Timeline
{"Core booking and loyalty features are available immediately","Welcome WestJet dollars from the WestJet RBC World Elite Mastercard are awarded within 4-6 weeks after the first qualifying purchase"}
Pain Points
- 1Finding and booking affordable flight options
- 2Managing baggage allowances, prepaying for checked bags, and selecting seats ahead of time
- 3Handling trip changes, cancellations, vouchers, and staying updated with travel advisories and entry requirements
Key Features
- 1Direct Flights, Route Map, and Best of Travel Offers
- 2Baggage Calculator and prepay for checked bags
- 3Advance seat selection and online check-in
- 4Flight status and trip management (Manage trips, check-in, etc.)
- 5WestJet Rewards: earning and redeeming WestJet Points with tier benefits
Target Customer Industries
Decision Makers
- 1Not stated in provided content
Client Results
- 1Potential cost and time savings from baggage prepay and streamlined check-in/seat selection
- 2Rewards and loyalty benefits through WestJet Points and status tiers
- 3Efficient trip management and access to travel support
Competitive Advantages
- 1Loyalty program with points earning/redeeming and status tiers
- 2Co-branding with RBC Mastercard offering additional value
- 3Coherent ecosystem for booking, baggage, seating, and trip management
- 4Coast-to-coast Canada network with direct flights
Key Benefits
Additional Product Information
Product Description
WestJet is a Canadian airline offering flights and vacation packages, along with a loyalty program (WestJet Rewards) and services for business travel, travel agents, and group bookings.
Target Market
{"Individual travelers and families","Business travelers and corporate customers","Travel agents and travel management companies","Cardholders and financial partners (RBC Mastercard)"}
Unique Value Proposition
WestJet combines a coast-to-coast Canadian flight network with a loyalty program and a co-branded Mastercard, plus business/travel-agent tools, all within a single ecosystem.
Technical Requirements
Not specified in the provided content
Pricing Model
Flight prices may change and are not guaranteed until payment is made; some fares are non-refundable and require advance purchase; prices may reflect taxes/fees but are subject to exchange rate fluctuations
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