Wikiloc
Business Profile
Core Value Proposition
Wikiloc provides a community-driven platform to discover, download, navigate, and share outdoor trail GPS tracks for hiking, cycling and related activities.
Target Customer
Outdoor enthusiasts and travelers who want to find trails, plan outings, record and upload their own GPS tracks, and follow routes globally (e.g., hikers, mountain bikers, trail runners). The site highlights a large user base (millions of members and trails) and globally distributed trail content.
Key Differentiator
Massive, user-generated library of trails with integrated GPS navigation and offline maps, plus the ability to record/upload trails via mobile apps and share them with the community; optional premium features (3D maps, live tracking, device integrations) and a social/planet-contribution aspect.
Implementation Timeline
Users can start using Wikiloc immediately after signup; Wikiloc Premium includes a FREE 14-day trial.
Pain Points
- 1Difficulty finding trails that start or pass through specific areas (Search by Passing Area feature).
- 2Limited offline navigation and map access in remote locations.
- 3Safety and sharing location during activities (Live Tracking) and organizing trails efficiently (Trail Lists, GPS sharing).
Key Features
- 1Download GPS tracks and follow routes with a map, compass, and elevation profile (offline navigation via Premium).
- 2Live Tracking to share GPS location in real time during activities.
- 3Send trails from Wikiloc to GPS devices (Garmin, Apple Watch, Suunto, COROS).
- 4Plan personalized trails (Route Planner) and view 3D maps.
- 5Search by area, organize trails into lists, and access a large catalog of trails by country.
Target Customer Industries
Client Results
- 1Access to a large, community-generated database of outdoor trails (millions of members and trails).
- 2Offline navigation capability with offline maps for outdoor activities.
- 3Ability to download and share GPS trails, and to send trails to compatible GPS devices.
- 4Increased safety and coordination through Live Tracking during activities.
Competitive Advantages
- 1Large, active community with extensive trail content (millions of trails and photos).
- 2Offline maps and GPS navigation capabilities for remote areas.
- 3Direct integration with multiple GPS devices and wearables; ability to live-track and plan routes.
- 4Planet/Environmental mission with 1% for the Planet contributions and listed nonprofit partners.
Key Benefits
Case Studies & Success Stories
1% for the Planet partnership
Wikiloc donates at least 1% of global revenue to environmental NGOs and lists a wide range of nonprofit partners engaged in conservation, education, and environmental protection.
Additional Product Information
Product Description
Wikiloc is a platform to discover, download, navigate, and share outdoor trails. Users can upload their own GPS tracks via mobile apps and explore trails worldwide, with Premium features for offline navigation and advanced tools.
Target Market
Outdoor enthusiasts (hikers, mountain bikers, trail runners) and travelers seeking outdoor trails globally.
Unique Value Proposition
The world’s leading, community-driven outdoor trails platform offering GPS navigation, offline maps, trail creation/upload, and social/environmental impact through 1% for the Planet partnerships.
Technical Requirements
Premium features include offline maps and navigation; internet is required for in-app trail search and saving, as well as downloading offline maps. Mobile apps are available for iPhone and Android.
Pricing Model
Free access with optional Wikiloc Premium; Premium includes a 14-day free trial.
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