Wine Folly (including Wine Folly+ premium access)

Business Profile

Core Value Proposition

Wine Folly provides a comprehensive, visual resource for learning about wine, including guides, regions, grapes, videos, and courses.

Target Customer

Wine enthusiasts and learners seeking education, from beginners to advanced, who want structured guides, courses, and tools to taste smarter.

Key Differentiator

Visual, beginner-to-pro wine education with interactive maps and premium tools through Wine Folly+, plus an award-winning wine learning book referenced on the site.

Implementation Timeline

Value starts immediately with free content; Wine Folly+ unlocks premium tools and content upon upgrade (pricing shown); courses and maps are available as part of the premium offering, with flexible access timelines for learners

Pain Points

1Difficulty understanding wine regions, grape varieties, and labeling.
2Lack of engaging, reliable resources for structured wine education from basics to advanced topics.
3Need for practical tools (maps, pairing guides, aroma charts) to improve tasting and enjoyment.

Key Features

1Guides on wine basics, grapes & varieties, regions, and tasting
2Video library with curated wine-related content
3Interactive Wine Maps and region/grape exploration tools via Wine Folly+
4Digital downloads like aroma charts, pairing guides, and party guides
5Wine Folly+ premium access with unlimited content, discounts, and member-only content

Target Customer Industries

Decision Makers

1Marketing Manager
2Content/Editorial Director
3Digital Product Manager
4Subscription / Membership Manager
5Education Program Manager

Client Results

1Increased wine knowledge and understanding of wine regions and grapes
2Enhanced tasting experiences and ability to pair wine with foods
3Access to premium content and tools that support deeper wine education

Competitive Advantages

1High-quality, visually oriented wine education content
2Extensive coverage of regions and grape varieties with curated guides
3Interactive maps and digital tools for hands-on learning
4Award-winning education book and expert guides
5Flexible pricing with a premium membership (Wine Folly+) and free access options

Key Benefits

1Learn wine basics and advanced topics in an accessible format

2Explore hundreds of grape varieties and wine regions

3Access interactive maps and digital tools to enhance understanding

4Benefit from premium content and exclusive resources with Wine Folly+

5Join a community of learners and receive curated recommendations

Additional Product Information

Product Description

An online wine education platform featuring guides, regions, grapes, topics, school, club, shop, and premium tools via Wine Folly+, plus interactive maps and expert guides for wine learning from basics to advanced.

Target Market

Individuals seeking wine education and enthusiasts ranging from beginners to connoisseurs; shoppers and clubs interested in deeper wine knowledge and tools

Unique Value Proposition

A visually driven, comprehensive wine education ecosystem that combines free content with a premium suite of tools (maps, guides, downloads) and access to expert content, backed by a recognizable, long-running brand

Technical Requirements

No explicit requirements stated; content includes video and interactive maps; accessible via standard web browsers

Pricing Model

Wine Folly+ premium access priced at $99/year; free access to some content and courses; upgrade at any time

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