Woopra
Business Profile
Core Value Proposition
Woopra provides end-to-end customer journey analytics and product analytics to unify data across product, marketing, sales and support and enable real-time action.
Target Customer
Product, Marketing, Sales and Support teams
Key Differentiator
Real-time, individual-level insights with People Profiles and built-in triggers, plus 50+ integrations and no-SQL requirements
Implementation Timeline
Not explicitly stated in content; Core plan allows immediate start and free testing, with value shown via case studies
Pain Points
- 1Data silos across product, marketing, sales and support leading to an incomplete view of the customer journey
- 2Difficulty extracting actionable insights and taking real-time actions based on user behavior
- 3Reliance on front-end trackers and lack of a single source of truth
Key Features
- 1End-to-end Journey Analytics with cross-touchpoint data unification
- 2Real-time Triggers and Automations for actions (emails, Slack, Salesforce updates)
- 3Sync existing user data from databases and SaaS services without developers
- 450+ integrations and support for custom actions
- 5People Profiles and various analytics reports (Journeys, Trends, Retention, Segmentation)
Target Customer Industries
Decision Makers
- 1VP Sales
- 2Co-Founder
- 3Director of Product Management
- 4Product Manager
- 5CEO
- 6VP of Product
- 7VP, Business Development
Client Results
- 1Reduced customer churn and improved conversions
- 2Real-time insights enabling faster, data-driven decisions
- 3Time savings in engineering and marketing through automation and dashboards
- 4Unified, reliable data across teams for end-to-end measurement
- 5Ability to target and personalize at the individual user level
Competitive Advantages
- 1No SQL required to query data
- 2Real-time, individual-level analytics with People Profiles
- 350+ integrations and data syncing without developers
- 4Built-in triggers and automations for real-time user engagement
- 5End-to-end cross-touchpoint analytics with historical data
Key Benefits
Case Studies & Success Stories
Rentler: Identifies Gaps, Connects with Customers and Decreases Churn with Woopra
Rentler used Woopra to identify feature usage, acquire real-time information, reduce churn, save developer time, and drive end-to-end conversions.
Mayvenn: Fuels Personalized Messaging and Autonomy with Woopra
Mayvenn increased targeted messaging, boosted trigger-driven activity, gained a full picture of users, and reduced engineering time.
CloudApp: Answers Every Essential Business Question with Woopra
CloudApp mapped the entire customer journey quickly and gained granular insight across marketing, operations, and product.
AppLovin: Woopra for Site Analysis and Real-Time Customer Responses
AppLovin improved product workflows, received instant alerts, identified potential bugs, and saved engineering hours.
Hubstaff: Consolidates Data and Empowers Employees
Hubstaff centralized data, increased transparency, and built journeys that show real people behind the numbers.
SERMO: Uses Woopra to Improve Patient Outcomes
SERMO centralized data, understood engagement with features, and personalized experiences via triggers and segmentation.
iSpot.tv: Salesforce Integration for Behavioural Data
Salesforce integration enables leveraging product behavioral data to optimize sales flow and understand feature usage and churn risk.
Lather: Real-time Lifetime Value Insights
Lather tracks customer journeys and lifetime value in real-time, enabling quicker decisions.
Vungle: End-to-End Analytics to Grow Touchpoints and Conversions
Vungle highlighted Woopra’s ability to increase conversions through journey analytics and end-to-end flexibility.
Additional Product Information
Product Description
Woopra's platform provides end-to-end Customer Journey Analytics, Product Analytics and real-time actions to unify data across product, marketing, sales and support.
Target Market
SaaS, Mobile, E-commerce, Gaming, Finance, Media, Travel, Automotive
Unique Value Proposition
End-to-end, real-time journey analytics across all customer touchpoints with no SQL required and 50+ integrations, plus built-in triggers and People Profiles.
Technical Requirements
No SQL required; 50+ integrations; supports syncing existing data from databases and SaaS; front-end trackers noted as unreliable in content
Pricing Model
{"plans":[{"name":"Core","price":"Free","actions_per_month":"10K","data_retention":"30 days","users":"1","features":["Core Analytics","30+ integrations"]},{"name":"Starter","price":"$49","actions_per_month":"50K+","data_retention":"1 year","users":"5","features":["Advanced Analytics","Report Exports","Report Snapshots","Annotations"]},{"name":"Pro","price":"$999","actions_per_month":"5M+","data_retention":"2 years","users":"50","features":["Analytics Copilot","Drill-down","Public Reports","Automations","Data Loader"]},{"name":"Enterprise","price":"Contact","actions_per_month":"50M+","data_retention":"Up to 3 years","users":"50+","features":["Data Warehouse Sync","Data Stores","Workflows","Organization (B2B) Tracking","SSO","Data Governance","Dedicated support"]}],"notes":"Certain features and retention vary by plan; Core features are included in the free plan with basic capabilities."}
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