Work Life by Atlassian

Business Profile

Core Value Proposition

Work Life by Atlassian provides tips, tools, and practices to unleash the potential of all teams, including real-life advice, inspiring stories, and perspectives from leaders around the world.

Target Customer

Working professionals, team leaders, and executives seeking guidance on teamwork, communication, productivity, and wellbeing; subscribers to Atlassian Work Life.

Key Differentiator

Flagship publication from Atlassian focused on unleashing team potential through diverse formats (articles, guides, quizzes, podcasts, and research) with monthly human-AI collaboration insights and contributions from multiple authors.

Implementation Timeline

Not specified in the provided content

Pain Points

1Poor or ambiguous communication and emotional overhead at work
2Challenges with asynchronous/distributed work and remote collaboration
3Leadership transitions and management changes impacting teams

Key Features

1Articles, guides, and research
2Quizzes and interactive assessments
3Podcasts and multimedia content
4Thematic collections (e.g., Culture, Ways of Working, Your Personality at Work)
5AI-focused content (AI Collaboration Index, human-AI collaboration insights)

Target Customer Industries

Decision Makers

1Head of the Teamwork Lab
2Contributing Writer

Competitive Advantages

1Diverse, global contributors providing real-world guidance
2Multi-format content (articles, guides, quizzes, podcasts, research)
3Dedicated focus on team potential and wellbeing across topics like AI collaboration and leadership

Key Benefits

1Improved team communication and reducing emotional overhead

2Better asynchronous/distributed work practices

3Leadership development and self-understanding

4Practical productivity and time-management guidance

5Access to quizzes, guides, and AI-focused content

Additional Product Information

Product Description

Flagship Atlassian publication delivering insights, stories, and advice to unleash the potential of every team, with content on communication, distributed work, leadership, productivity, strategy, teamwork, and AI.

Target Market

Teams and professionals seeking to improve collaboration, productivity, and wellbeing; leaders and managers across organizations worldwide

Unique Value Proposition

A flagship, long-form publication with ongoing, evidence-informed perspectives from global leaders, plus interactive and multimedia resources, focused on practical team improvements.

Technical Requirements

Not specified

Pricing Model

Not specified

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