World Athletics
Business Profile
Core Value Proposition
World Athletics provides a global platform for athletics governance, competition, rankings, and fan engagement, including official results, world rankings, news, and event access.
Target Customer
Athletes, coaches, event organizers, broadcasters/media, sponsors, athletics fans
Key Differentiator
Official world governing body for athletics offering integrated competition scheduling, rankings, and a premium digital experience via World Athletics+ (exclusive videos and livestreams) with centralized access to news and results.
Implementation Timeline
Not explicitly specified; value is suggested upon sign-up for World Athletics+ and around event dates listed in the calendar
Pain Points
- 1Need for authoritative, centralized access to official competition results and rankings.
- 2Difficulty following and staying updated on global athletics events and news.
- 3Desire for exclusive, on-demand content and live streaming of events.
Key Features
- 1Competition calendar, hosting information, and ticketing
- 2World Rankings, Toplists, and Results submission
- 3News, press releases, features, series, and reports
- 4World Athletics+ for live streams and exclusive videos
- 5Athlete profiles, awards, transfer of allegiance, and athletes' representatives resources
Target Customer Industries
Decision Makers
- 1Not explicitly stated in the provided content
Client Results
- 1Not explicitly stated; inferred outcomes include access to official results and rankings, up-to-date news, and live event viewing via World Athletics+
Competitive Advantages
- 1Official governing body with global reach and credibility
- 2Integrated access to competitions, rankings, records, and news in one platform
- 3World Athletics+ offers exclusive video content and livestreams
Key Benefits
Additional Product Information
Product Description
World Athletics is the global governing body for the sport of athletics, providing governance, competition scheduling, rankings, and athlete information, with a premium digital experience via World Athletics+ for exclusive content and livestreaming.
Target Market
Athletes, coaches, event organizers, broadcasters, sponsors, media, and athletics fans
Unique Value Proposition
The official, globally authoritative source for athletics results, rankings, and competition information, augmented by a premium World Athletics+ platform offering exclusive video content and livestreams.
Technical Requirements
Not specified in the provided content
Pricing Model
Pricing not disclosed in the provided content; World Athletics+ offers sign-up for access
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