World Athletics

Business Profile

Core Value Proposition

World Athletics provides a global platform for athletics governance, competition, rankings, and fan engagement, including official results, world rankings, news, and event access.

Target Customer

Athletes, coaches, event organizers, broadcasters/media, sponsors, athletics fans

Key Differentiator

Official world governing body for athletics offering integrated competition scheduling, rankings, and a premium digital experience via World Athletics+ (exclusive videos and livestreams) with centralized access to news and results.

Implementation Timeline

Not explicitly specified; value is suggested upon sign-up for World Athletics+ and around event dates listed in the calendar

Pain Points

1Need for authoritative, centralized access to official competition results and rankings.
2Difficulty following and staying updated on global athletics events and news.
3Desire for exclusive, on-demand content and live streaming of events.

Key Features

1Competition calendar, hosting information, and ticketing
2World Rankings, Toplists, and Results submission
3News, press releases, features, series, and reports
4World Athletics+ for live streams and exclusive videos
5Athlete profiles, awards, transfer of allegiance, and athletes' representatives resources

Target Customer Industries

Decision Makers

1Not explicitly stated in the provided content

Client Results

1Not explicitly stated; inferred outcomes include access to official results and rankings, up-to-date news, and live event viewing via World Athletics+

Competitive Advantages

1Official governing body with global reach and credibility
2Integrated access to competitions, rankings, records, and news in one platform
3World Athletics+ offers exclusive video content and livestreams

Key Benefits

1Official results, rankings, and competition information

2Access to live streams and exclusive content via World Athletics+

3News, features, and athlete profiles in a single platform

4Ticketing and hosting information for world events

Additional Product Information

Product Description

World Athletics is the global governing body for the sport of athletics, providing governance, competition scheduling, rankings, and athlete information, with a premium digital experience via World Athletics+ for exclusive content and livestreaming.

Target Market

Athletes, coaches, event organizers, broadcasters, sponsors, media, and athletics fans

Unique Value Proposition

The official, globally authoritative source for athletics results, rankings, and competition information, augmented by a premium World Athletics+ platform offering exclusive video content and livestreams.

Technical Requirements

Not specified in the provided content

Pricing Model

Pricing not disclosed in the provided content; World Athletics+ offers sign-up for access

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