World Netball
Business Profile
Core Value Proposition
World Netball provides governance, development, and global reach for netball worldwide, including strategic planning, member development, event management, and a digital broadcasting platform (NetballPass) to reach fans globally.
Target Customer
Member national netball associations, regional netball federations, netball athletes, coaches, officials, event organizers, sponsors and partners, and fans following international netball events.
Key Differentiator
Globally recognized governing body for netball (affiliated with ARISF and IOC-funded) that combines strategic growth (Grow, Play, Inspire), a dedicated OTT broadcast platform (NetballPass), a structured development Fund (SDF) and Foundation partnerships, and a multi-region governance model with 65+ Full Members and 12 Associates as of 2024.
Implementation Timeline
Value and impact demonstrated within 1–2 years of strategic initiatives (notably 2021–2024 progress), with rapid gains in broadcasting reach, digital engagement, sponsorship, and member growth. Specific program outcomes (SDF awards, Maitrayana partnership) were announced in 2024–2025.
Pain Points
- 1Need for coordinated global governance and development of netball across regions.
- 2Need for scalable funding and sponsorship opportunities to grow participation and events.
- 3Access to reliable, centralized broadcasting/streaming for international netball matches and events.
- 4Limited visibility and resources for women’s and youth netball development in many countries.
Key Features
- 1Global governance structure (Congress, Board, HQ) and regional federations.
- 2Strategic Plan with Grow, Play, Inspire pillars and a Governance & Development framework.
- 3World Rankings Hub and coverage of test matches between member countries.
- 4Rules of Netball resources, Rulebooks, Rule of Netball App, and safeguarding/officiating coaching materials.
- 5Sustainable initiatives (Net Zero 2040, UN Sport for Climate Action, Carbon Engagement Portal).
- 6World Netball Foundation and Strategic Development Fund (SDF) with funded development projects.
- 7Netball World Cup, Netball World Youth Cup, FAST5 Netball World Series, and other major international events.
- 8NetballPass OTT platform for live streams, statistics, and access to top domestic leagues.
- 9Commercial development and sponsorship programs with new independent members guiding strategy.
Target Customer Industries
Decision Makers
- 1CEO
- 2President
- 3Interim CEO
- 4Vice President
- 5Commercial Committee Chair
- 6Independent Director
- 7MAP Representative (Medical Advisory Panel Representative)
Client Results
- 1NWC2023 sponsorship programme identified as the most successful sponsorship programme for a Netball World Cup to date.
- 2NWC2023 live TV audience reached 14.9 million; broadcast coverage increased by 72% vs. 2019.
- 3NetballPass hosted streams for Netball World Cup Qualifiers (2022), FAST5 World Series (2022, 2023), and NWC2023; 458,938 users and 2,694,800 page views during NWC2023.
- 4NetballPass awarded ‘Best Fan Engagement Programme’ at the Sports Business Awards 2024.
- 5Membership growth to 65 Full Members and 12 Associate Members by 2024; 64 Full Members reported during strategy progress; 84 total members.
- 652 ranked teams in World Netball Rankings by 2024, with France entering for the first time in July 2024.
- 7NWYC2025 qualifiers: 20 teams qualified, NWYC2025 scheduled for Gibraltar (19–28 Sept 2025) with brand launch in February and draw in November; Janet Young named MAP Representative for NWYC2025.
- 8Glasgow 2026 Commonwealth Games confirmed netball inclusion.
Competitive Advantages
- 1Global, IOC-funded governance with ARISF affiliation and strong regional structure.
- 2Integrated digital broadcasting through NetballPass, enhancing global reach and monetization.
- 3Strong sponsorship performance for major events (NWC2023) and ongoing development funding (SDF).
- 4Clear emphasis on sustainability (Net Zero 2040, UN Sport for Climate Action) and social impact (Maitrayana partnership).
- 5Rapid growth in membership and continued expansion of elite and youth competitions (NWYC, WN World Cup formats).
Key Benefits
Case Studies & Success Stories
NWC2023 sponsorship program success
Most successful sponsorship programme for a Netball World Cup to date, delivering reach and broadcast growth (14.9M live audience; 72% more coverage).
Maitrayana partnership via World Netball Foundation
Funding and program partnership to support 500 adolescent girls and young women with netball and life-skills programs, leadership pathways, and economic justice initiatives.
Strategic Development Fund (SDF) first awardees
Funding awarded to Netball Argentina, Barbados Netball Association, Fédération Ivoirienne de Netball, Netball Fiji, and Netball Northern Ireland to support development aligned with WN strategy.
Netball Pass recognition
Netball Pass awarded 'Best Fan Engagement Programme' at the Sports Business Awards 2024, highlighting its role in growing global engagement and hosting top leagues.
NWYC2025 preparation and host logistics
NWYC2025 qualifiers completed (20 teams), host city Gibraltar, event slated for Sept 2025; brand launch and draw logistics outlined, with MAP representative appointed for NWYC2025.
Additional Product Information
Product Description
International governing body for netball, affiliated with ARISF and funded by the IOC. Oversees global governance, member development, and major events (Netball World Cup, NWYC, FAST5), plus resources, coaching, officiating, safeguarding, sustainability, and a global OTT streaming platform (NetballPass).
Target Market
National netball associations, regional federations, coaches, officials, players, event organizers, sponsors, and media partners worldwide.
Unique Value Proposition
The globally recognized, IOC-supported governing body for netball that unifies regional federations under a strategic plan (Grow, Play, Inspire), delivers premier international events, and provides a centralized digital broadcast platform (NetballPass) plus development funding and social impact partnerships.
Technical Requirements
NetballPass streaming platform for live events; Rules of Netball app and related digital resources (requires internet access).
Pricing Model
Not disclosed publicly in the provided content.
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