WWOZ New Orleans 90.7 FM

Business Profile

Core Value Proposition

WWOZ New Orleans 90.7 FM provides listener-supported, non-commercial radio that delivers a wide range of New Orleans music (Jazz, Blues, Latin, Cajun, Funk, and more) to a global audience.

Target Customer

Local community in New Orleans and surrounding areas; online listeners worldwide; music enthusiasts; potential donors and volunteers.

Key Differentiator

Volunteer-powered, listener-supported model; strong focus on New Orleans music and culture; multi-channel access (live streams, archives, video); educational and community programs (e.g., School Groove); engagement initiatives like Guardian of the Groove; access to events (Brass Pass, sponsorships).

Implementation Timeline

{"implementation_and_value":"Immediate access to live streams and on-demand content; ongoing value from memberships and sustaining donations; Brass Pass information and Jazz Fest planning announced (e.g., Brass Passes on sale in January for Jazz Fest 2026)."}

Pain Points

1Sustainable funding for a non-commercial, community radio station (relying on memberships and donations).
2Access to authentic, diverse New Orleans music programming for a broad audience locally and globally.
3Community engagement and educational outreach through music-focused programming and events.

Key Features

1Live on-air programs across genres (Jazz, Blues, Cajun, Zydeco, etc.)
2Two live streams (primary and secondary) with online listening options
3Two-week stream archive for recent episodes
4WWOZ Video on YouTube and live video stream
5Groovapedia and Show Host Blog for music history and context
6School Groove and educational outreach (partnered with New Orleans schools)
7Live Event Broadcasts and Livewire Music Calendar
8Printable Program Schedule and HLS streaming support
9Newsletter: 'OZone Archive
10Ongoing sponsorship opportunities and OZ Funders portal

Target Customer Industries

Decision Makers

1Donor Services (fundraising)
2Volunteer (volunteer program coordination)

Client Results

1Increased listener support and donations through membership and sustaining gifts
2Promotion and preservation of New Orleans music and culture
3Educational outreach through School Groove and partnerships with schools
4Global reach via online streaming and digital content

Competitive Advantages

1Non-commercial, community-focused funding model
2Deep, authentic focus on New Orleans music and culture
3Multi-channel access (live radio, archives, video, online streaming)
4Strong community engagement and educational initiatives
5Global online reach beyond the New Orleans broadcast area

Key Benefits

1Access to diverse New Orleans music and culture

2Opportunities for community involvement (volunteering, donations, sponsorships)

3Educational programs and school partnerships (School Groove)

4Global streaming and on-demand access to recent content

Additional Product Information

Product Description

A listener-supported, non-commercial radio station that broadcasts Jazz, Blues, Latin, Cajun, Funk and more from New Orleans to the universe; includes live programming, archives, educational outreach, and community sponsorships.

Target Market

Residents of New Orleans and surrounding areas; global online listeners; schools and educators; arts and cultural organizations; potential sponsors and donors.

Unique Value Proposition

Guardian of the Groove: a community-driven, listener-supported platform that preserves and promotes New Orleans music through radio, education, and events, with extensive online access and educational programming.

Technical Requirements

Online streaming (two streams), HLS streaming, video streaming via YouTube, two-week archive, printable program schedules; website hosting for events, newsletters, and donor management.

Pricing Model

{"Memberships with sustaining/recurring donations","One-time annual donations","Brass Passes for Jazz Fest (information and sales listed on site)","Car donation program coordinated with partner organizations"}

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