Business Profile
Yamaha Motor Co., Ltd. provides mobility and industrial solutions across a broad product portfolio, including motorcycles, marine outboards, WaveRunner personal watercraft, golf cars, and electric bikes, as well as industrial robotics, SMT assembly systems, and other advanced manufacturing and infrastructure technologies to support transportation, watercraft, and manufacturing applications.
{"Individual consumers seeking motorcycles, marine products, golf cars, and e-bikes","Public sector / government agencies requiring mobility and industrial solutions","Manufacturers and industrial customers requiring robotics, automation, and manufacturing systems","Maritime, fishing, and commercial fleet operators"}
Yamaha emphasizes its Jin-Ki Kanno development philosophy and Human Research Technology, plus distinctive offerings like CELL HANDLER™ for cell picking & imaging, the Yamaha E-Ride Base experiential showroom for e-bikes, and αlive mobility services, all supported by a global product portfolio spanning consumer and industrial segments.
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A collaboration to modernize Angola’s fisheries using FRP solutions and outboard motors (announced August 21, 2025).
A broad portfolio including motorcycles, marine outboards, WaveRunner PWC, golf cars, e-Bike Systems, and industrial products such as robots, SMT systems, and cell handling technology, complemented by design and technology initiatives and customer-focused experiences.
Individuals and fleets requiring mobility products; governments and municipalities; manufacturers needing automation and robotics; marine and fishing industries
A holistic mobility and industrial technology platform grounded in Yamaha’s design philosophy (Jin-Ki Kanno), human-centric research, and a diverse product lineup from consumer vehicles to advanced manufacturing equipment, supported by a global service and innovation network.
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