ZURB
Business Profile
Core Value Proposition
ZURB provides strategic design, branding, and data-driven product development services to help companies design better products, websites, and services.
Target Customer
Ambitious teams and organizations seeking design-led product development, branding, and marketing solutions for digital products and services.
Key Differentiator
Progressive Design: a data-informed, design-led approach with proprietary tools and methods, a triad collaboration model (Design Lead, Designer, Advocate), and a long-running practice (since 1998) that combines design insights with measurable business outcomes.
Implementation Timeline
Not explicitly specified; emphasizes fast iteration with communication every 2 days to share progress
Pain Points
- 1Low lead conversion and engagement in digital products or websites
- 2Disjointed or inconsistent product visuals and experiences across channels
- 3Lack of data-driven insights to inform design, product, and growth decisions
Key Features
- 1Growth Design
- 2Design Systems
- 3Experience Design
- 4Product Innovation
- 5Mobile & Web Apps
- 6Data-driven Websites
- 7User Advocacy
Target Customer Industries
Decision Makers
- 1Chief Instigator
- 2Design Lead
- 3Designer
- 4Advocate
Client Results
- 1Lead conversion increased by 500%
- 2Attract millions of eyeballs
- 3Convert 200% of new prospects
- 4Improve engagement by 3000%
- 5Indiana University Online: Drove record numbers of student applications
- 6Hulu: Web Applications—website redesign that captures attention
Competitive Advantages
- 1Progressive Design approach that surfaces deep design insights using data
- 2Combination of design + data to drive business outcomes
- 3Proprietary tools and methods (Ray Guns, Force Fields, Tractor Beams) and a named platform ecosystem (Foundation, Helio)
- 4Experienced, in-house team with a long track record since 1998
- 5Clear collaborative process (Design Lead, Designer, Advocate) and rapid cadences
Key Benefits
Case Studies & Success Stories
Education: How Our Fresh Brand Identity Drove Record Numbers of Student Applications
Indiana University Online | User Advocacy • Data Driven Websites
Hulu | Web Applications
Case study related to Hulu’s web applications redesign
Additional Product Information
Product Description
Brand engineers offering strategic marketing, design and branding solutions; services include identity, branding, information design, web design, illustration, software design, icon design, and multimedia work.
Target Market
Organizations needing design-driven product development, branding, and digital experience design across web, mobile, and integrated services.
Unique Value Proposition
A data-informed, design-led approach to building better products and experiences, backed by proprietary tools, a proven process, and a history of delivering measurable business outcomes since 1998.
Technical Requirements
Not specified in the content
Pricing Model
Not specified in the content
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