1% for the Planet Membership
Business Profile
Core Value Proposition
1% for the Planet Membership provides a global network that certifies and amplifies environmental giving by businesses, turning corporate responsibility into credible, marketing-ready impact.
Target Customer
Businesses and brands seeking credible environmental giving programs, ESG alignment, and marketing/brand benefits from environmental credibility; companies across consumer goods, apparel, beverages, travel, biotech, outdoor gear, and related industries.
Key Differentiator
Certification and logo usage across channels plus a global network of businesses and environmental partners; a structured four-step process (Commit, Give, Certify, Amplify) with measurable outcomes and publicly visible impact; third-party credibility and transparency.
Implementation Timeline
Implementation can be immediate upon joining; four-step process: 1) Commit, 2) Give, 3) Certify, 4) Amplify; annual certification requires proof of revenue and donation receipts; logos and benefits are available right after enrollment.
Pain Points
- 1Lack of credible, verifiable environmental commitments communicated to customers
- 2Difficulty activating ESG initiatives with low effort and high consumer trust
- 3Need for a simple, scalable framework that certifies impact and enhances brand perception
Key Features
- 1Commit to donate at least 1% of annual sales to environmental organizations
- 2Donate directly to approved environmental organizations via the Environmental Partners network
- 3Certify with donation receipts and revenue documentation for certification
- 4Amplify impact by leveraging the 1% for the Planet network and logo across channels
- 5Logo usage on products and communications for eligible membership levels
- 6Membership levels: Full Company, Brand Level, Product Line (with definitions and scope for each)
- 7Planet Impact Fund offering for impact-focused investing in environmental initiatives
- 8Flexible giving options (in-kind, employee volunteering, advertising donations) and donor-advised fund support
Target Customer Industries
Decision Makers
- 1Brand Communications Manager
- 2CEO
- 3SVP Brand & Sustainability
- 4Director of Sustainability
- 5Co-CEO
- 6Founder & CEO
Client Results
- 170% of 1% for the Planet Members saw revenue growth year-over-year (NYU Stern, 2024 data referenced on site)
- 223% increase in consumer cart completion when engaging consumers with the 1% for the Planet membership at checkout (Humble Brands, member since 2020)
- 386% of members say the membership has a positive impact on their brand perception (2024 Member Survey)
- 417% increase in employee retention since joining (Booth & Partners)
- 5110% increase in social media engagement (Burgeon Beer; 2024 member)
- 623% faster ticket sales to event campaigns after joining (Burgeon Beer)
- 797% of members say they’re likely to recommend joining 1% for the Planet (2023 Member Survey)
Competitive Advantages
- 1Credible, third-party certification combined with visible consumer-facing branding (logo usage)
- 2Low effort, high impact model described as ‘high impact, low lift’
- 3Global network with diverse industry representation and environmental partners
- 4Quantified impact potential through the Planet Impact Fund and verified giving
- 5Positive brand perception and potential impact on sales, recruiting, and engagement
Key Benefits
Case Studies & Success Stories
OXO joins 1% for the Planet (2019) – brand alignment and community impact
Amalia Safran, Brand Communications Manager at OXO, notes 1% for the Planet provides more than an easy way to give back and helps connect to people and organizations to support the home and the planet.
West Arete – founder-led engagement in the 1% network
Scott Woods, CEO, emphasizes the value of community and founder-level alignment within the 1% network.
Avocado Green Brands – advocacy plug-in and resource access
Jessica Hann, SVP Brand & Sustainability, describes 1% as an activation tool that connects to a vetted nonprofit network to support public-facing issues.
Maine Beer Company – accountability and customer influence
Anne Marisic, Partnerships and Communications, notes customers care about the 1% alignment and its influence on purchase decisions.
Klean Kanteen – certification and awareness
Jeff Cresswell and Michelle Kalberer, Co-CEOs, highlight certification and logo usage as means to raise awareness and collective impact.
Peak Design – sustainability alignment and vetting
Annie Nyborg, Director of Sustainability, Peak Design, explains the value of vetting and alignment with environmental partners.
Cell Signaling Technology – biotech alignment with biodiversity and climate action
Michael J. Comb, Ph.D., Founder and CEO, notes the partnership reinforces mission and values related to biodiversity and climate action.
ENO – Giving Back Hammock Collection
Anna Rawlins, Marketing Director, describes a collection designed to support partners with proceeds directed to environmental causes.
Additional Product Information
Product Description
Membership program that certifies 1% of a company’s annual revenue donated to environmental organizations, enables logo usage, and connects members to a global network of certified businesses and environmental partners.
Target Market
Global businesses seeking environmental credibility and brand differentiation, across industries including apparel, beverages, travel, biotech, outdoor gear, and home goods.
Unique Value Proposition
Certified environmental impact with credible consumer-facing branding through a global member network and the Planet Impact Fund.
Technical Requirements
Proof of annual revenue and donation receipts required for certification; annual join process includes signing a membership agreement; use of the 1% for the Planet logo across channels is enabled for eligible members; alignment with the Planet Impact Fund and environmental partners network.
Pricing Model
Annual membership dues plus a commitment to donate 1% of annual revenue to environmental organizations; three levels of membership exist (Full Company, Brand Level, Product Line); exact dues amounts are not specified in the content provided.
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