Adyen
Business Profile
Core Value Proposition
Adyen provides end-to-end payments, data, and financial management in a single platform to help businesses realize their ambitions faster.
Target Customer
High-growth companies and platforms/marketplaces seeking a unified payments platform for online and in-person transactions (merchants across ecommerce, retail, SaaS, and multi-channel environments).
Key Differentiator
Consolidates gateway, processor, and acquiring bank in one platform with a unified data ecosystem, ML-driven fraud protection, and cross-channel (online and offline) unified commerce capabilities.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Fragmented payments across channels and geographies requiring multiple providers
- 2Fraud risk and declining approval rates across transactions
- 3Complex financial management and reconciliations across online and offline channels
Key Features
- 1Online payments (web, in-app, subscriptions) with multiple methods
- 2In-person payments (POS devices, Tap to Pay, iPhone compatibility, various terminals)
- 3Unified commerce—one system aggregating online and offline payments and data
- 4Fraud protection and risk management with ML optimizations
- 5Payouts, multi-currency support, and card issuing for platforms and marketplaces
Target Customer Industries
Decision Makers
- 1IT Director
- 2President, North America
Client Results
- 1Consolidated data across channels to enable growth decisions and optimization
- 2Increased authorization rates through ML-driven optimizations
- 3Protection against fraud while maintaining smooth customer transactions
- 4Faster payouts and multi-currency support for platforms and marketplaces
- 5Simplified reconciliation and unified reporting across regions
Competitive Advantages
- 1Single platform combining payment gateway, processor, and acquiring bank
- 2Unified data ecosystem with cross-channel insights
- 3ML-based fraud protection and optimized authentication and authorization
- 4Local acquiring and global payment method support for expansion
- 5Multiple integration options (Drop-in, Components, API-only) and extensive partner ecosystem
Key Benefits
Case Studies & Success Stories
Lightspeed case study: How Lightspeed takes control with integrated payments
Demonstrates consolidation of channels and data under a single payments platform to support growth (as referenced in unified commerce context).
Subway testimonial: Adyen enables digital payments and reduces operational complexities
IT Director Mike Macrie states the platform will help Subway bring the latest digital payment technologies to market and simplify franchise operations.
Additional Product Information
Product Description
A financial technology platform offering end-to-end payments, data insights, and financial management across online and in-person channels.
Target Market
Global brands and merchants needing scalable online and offline payments, cross-border transactions, and unified commerce capabilities (including ecommerce, retail, SaaS, and platforms/marketplaces).
Unique Value Proposition
One integrated platform that unifies payments, data, fraud prevention, and financial management across all channels, enabling faster growth and simplified operations.
Technical Requirements
One back-end integration with multiple implementation options (Drop-in, Components, API-only); supports partnerships (34+ partners); PCI DSS Level 1 service provider; tokenization and security features
Pricing Model
Transparent pay-as-you-go pricing
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