AMC Theatres
Business Profile
Core Value Proposition
AMC Theatres provides moviegoers with showtimes, ticket purchasing, concessions, loyalty rewards, and premium cinema experiences (IMAX at AMC, Dolby Cinema at AMC, PRIME at AMC), plus access to AMC Theatres On Demand via Fandango at Home.
Target Customer
General moviegoers and families seeking a cinema experience; AMC Stubs members; groups or individuals interested in private theatre rentals; consumers looking for on-demand movie rentals/purchases.
Key Differentiator
Combination of premium formats (IMAX at AMC, Dolby Cinema at AMC, PRIME at AMC, RealD 3D XL, Laser at AMC), a tiered loyalty program (AMC Stubs), private theatre rental options, and integrated on-demand access via Fandango at Home.
Implementation Timeline
Not specified in content
Pain Points
- 1Difficulty finding/showing up-to-date movie showtimes and purchasing tickets efficiently.
- 2Need for value and rewards (discounts, points) to justify moviegoing.
- 3Desire for premium, enhanced cinema experiences and dining options, plus conveniences like private theatre rentals.
Key Features
- 1Buy Movie Tickets, Find Your Local Theatre, Order Food & Drinks
- 2AMC Stubs loyalty program with points, rewards, and tier options (Insider, Premiere, A-List)
- 3Premium formats: IMAX at AMC, Dolby Cinema at AMC, PRIME at AMC, RealD 3D XL, Laser at AMC
- 4AMC Private Theatre Rentals for events
- 5AMC Theatres On Demand via Fandango at Home ( Rentals and Purchases; thousands of titles; 4K UHD; Dolby Atmos; Kids Mode + parental controls)
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Earning AMC Stubs points toward $5 rewards; free large popcorn refill for Stubs members
- 2Ticket discounts and savings (Insider discounts, matinee discounts 20% off before 4pm, 50% off on select days for Insider)
- 3Private theatre rental bookings; event-focused promotions and exclusive experiences
Competitive Advantages
- 1Access to premium cinema formats (IMAX, Dolby Cinema, PRIME, RealD 3D XL, Laser at AMC)
- 2Loyalty program with points and tiered benefits (AMC Stubs Insider, Premiere, A-List)
- 3Private theatre rentals for events and gatherings
- 4Integrated on-demand library via Fandango at Home with 4K UHD and Dolby Atmos
- 5Regular promotions and exclusive events (Screeen Unseen, TRON ARES Event, focus features, snack/ICEE offers)
Key Benefits
Additional Product Information
Product Description
AMC Theatres is a cinema chain offering showtimes, ticket purchasing, concessions, and premium cinema formats (IMAX at AMC, Dolby Cinema at AMC, PRIME at AMC, RealD 3D XL, Laser at AMC), plus private theatre rentals and a loyalty program (AMC Stubs). It also offers AMC Theatres On Demand through Fandango at Home for movie rentals and purchases.
Target Market
General consumer audience for cinema experiences; families and groups; AMC Stubs members; businesses or individuals seeking private theatre rentals; on-demand movie renters/purchasers.
Unique Value Proposition
Premium cinema experiences combined with a robust loyalty program and flexible options (private rentals, on-demand access) to maximize value and convenience for moviegoers.
Technical Requirements
On Demand mentions 4K UHD and Dolby Atmos; Kids Mode and parental controls; general device compatibility not specified in content.
Pricing Model
{"AMC Stubs Insider is free to join; Insider includes 50% off tickets two days a week","Matinee discount: 20% off evening ticket prices before 4pm at AMC theatres","Slash Pass offer: mix and match six AMC Thrills & Chills films for $66.66","Grocery Popcorn promotions: up to $3 off popcorn when purchasing for game day","AM Stubs rewards: points earned on purchases with redemption toward rewards (e.g., $5 rewards after 5,000 points); complimentary large popcorn refill for Stubs members"}
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